Tuesday, 5 November 2013

A.C.Camargo Cancer Center: The anticancer paste up

Graffiti of nude females were used to raise awareness about the importance of breast cancer prevention and early diagnosis. Street artists collaborate with A.C. Camargo Cancer Center and allowed them to use pasted paper on their graffiti making the nude females appear with one breast only and the other with a scar from mastectomy.

Advertising Agency: JWT, Brazil
Client: A.C.Camargo Cancer Center
Account team: Yves Rodrigues, Fábio Bastouly
Title: Tinta Contra o Câncer
Head of Art: Fabio Simões
Creative Directors: Hernan Rebalderia e Santiago Dulce
Copywriter: Lucas Tristão
Art Director: Filipe Cuvero, Brunno Cortez
Agency Production Director: Marcia Lacaze
Agency Production: Fafa Oliveira
Film Production Company: Bando
Director: Pedro Gomes
Sound Production Company: Shuffle Áudio

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