Tuesday, 12 November 2013

Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Carrefour: The 50th Years Race




Credits:
Advertising Agency: Cake, Paris

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