Bell’s Whisky: The Reader

Heartwarming! An elderly man who doesn't know how to read, picks up a book from a bookstore and he begins a journey from illiteracy to literacy. From learning the first letters of the alphabet to reading the entire book. A true man of character. He finally meets the author. The tagline, Give that man a Bell's, comes as a reward.

Advertising Agency: King James, Cape Town, South Africa
Directors: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Executive Creative Director: Devin Kennedy
Creative Director: Mike Wilson
Art Director: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook