A radio station that airs only white noise is a brilliant idea from Ace Saatchi & Saatchi Manila for Pampers Diapers. It is scientifically proven that white noise has sleep-inducing effects on babies. Since radio static is white noise Ace Saatchi & Saatchi Manila reinvented how radio can be used and made 99.1FM "ZZZ Radio". They helped babies to sleep and let moms take it to social media and gain the impressive 2011% increase in engagement.
Credits:
Advertising Agency: Ace Saatchi & Saatchi Manila
Credits:
Advertising Agency: Ace Saatchi & Saatchi Manila
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