Convincing conservative newspaper readers about the advantages of a digital publication can be a hard task. Jung von Matt turned the classic wooden newspaper holders into a digital tool to surprise readers. With the use of LED boards inside the holders and the programming needed in order to receive RSS-feeds through an infrared transmitter, they managed to surprise readers and record a 2.7% increase in its digital readership for Neue Zürcher Zeitung from August to October 2013.
The Digital Newspaper Holder from not-enough on Vimeo.
Credits:
Jung von Matt/Limnat Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Cyrill Wirz
Art Director: Adrian Merz
Art Director: David Hanselmann
Graphic: Aude Kohler
Account Supervisor: Sabrina Arthur
Account Manager: Petra Moser
Social Media: Oliver Vedolin
The Digital Newspaper Holder from not-enough on Vimeo.
Credits:
Jung von Matt/Limnat Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Cyrill Wirz
Art Director: Adrian Merz
Art Director: David Hanselmann
Graphic: Aude Kohler
Account Supervisor: Sabrina Arthur
Account Manager: Petra Moser
Social Media: Oliver Vedolin
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