Reborn to be alive: If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing.

Credits:
Agency: Duval Guillaume