Burger King: Fight to skip the line mobile game

The problem: Burger King went back in France after 15 years and due to the very few restaurants opened so far, people complain on the social media as they line for hours before ordering.


The solution: Buzzman invented the first mobile game ever created to cut the line.

Users can download the application (http://www.burgerking.fr/application/), defend their menu against swarm of hands and win the Fast Pass. The Fast Pass is valid for 15 minutes, and will allow the user to skip the line just by showing his screen to a cashier.

Credits:

BURGER KING®
Marketing Project Managers: Bérénice Charles, Carole Rousseau
Marketing Project Manager Assistant: Anna Perrin

BUZZMAN
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters and Artistic Directors:
Mickael Krikorian, Victor Sidoroff
Artistic Director Assistant : Pierre Cognard, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Manager: Julien Scaglione
Digital Producers : Julien Ouvrel , Romain Goutte
PR Manager : Clara Bascoul
Digital Production : Unit9