Thursday, 9 April 2015

Dove: Choose Beautiful over Average

Dove's new social experiment asks women to choose how to see themselves. They placed the labels "Beautiful" and "Average" above walk through doorways in San Francisco, Shanghai, Delhi, London and Sao Paulo, so women could choose under which label they will cross. Then Dove, asked them about their choice.

Dove wants to prove that beauty is a choice and the power of this choice is in any woman's hands.

Seems good at first, but if you think it over, this label idea makes the average look really ugly which is not good. I don't say that women shouldn't see themselves as beautiful. They should. The problem here is that Dove labels average as the lowest score.

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