Depending on which generation you belong, you consume content differently. So, when you make content it's very important to know who your target is.
This infographic, based on a survey of BuzzStream and Fractl is clearly showing the diversity among age groups.
The data are from 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964).
Key takeaways:
Quantity: Baby Boomers consume 15-20 hours per week. Gen X and Millennials consume 5-10 hours.
Time: Late Evening, (08 PM to 11:59 PM) for all generations, so posting at that time is a good idea.
Device: Laptops are the first choice. Then PCs. Over 25% of Millennials use mobile as their primary device. Make sure that your site is responsive Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.
Length: 300 words are the desired length for all generations.
Platform: Facebook is the king.
Visual: Images are the most shared visual content.
Genres: Each generation has their own unique preferences. Baby Boomers consume world news and politics. Millennials are first in technology. Gen Xers are first in healthy living and personal finance.
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This infographic, based on a survey of BuzzStream and Fractl is clearly showing the diversity among age groups.
The data are from 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964).
Key takeaways:
Quantity: Baby Boomers consume 15-20 hours per week. Gen X and Millennials consume 5-10 hours.
Time: Late Evening, (08 PM to 11:59 PM) for all generations, so posting at that time is a good idea.
Device: Laptops are the first choice. Then PCs. Over 25% of Millennials use mobile as their primary device. Make sure that your site is responsive Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.
Length: 300 words are the desired length for all generations.
Platform: Facebook is the king.
Visual: Images are the most shared visual content.
Genres: Each generation has their own unique preferences. Baby Boomers consume world news and politics. Millennials are first in technology. Gen Xers are first in healthy living and personal finance.
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