Coca Cola: Share a Coke

Coca Cola in Australia, changes the packaging for the first time in 125 years for its new multi million dollar summer campaign. They will print people's names on the bottles and encourage them to "Share a Coke" together. On December, they will Share a Coke with Santa and his reindeers.


Coca-Cola South Pacific marketing director Lucie Austin said in a statement: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends' and family members' names and then enjoy sharing a Coke together.”

Carlsberg: stunts with bikers in cinema

An interesting experiment by Duval Guillaume Modem for Carlsberg in Belgium to support the baseline "That Calls for a Carlsberg". Innocent couples entered a theatre full of bikers and only two seats left. Some chickened out but some had the nerves to sit down and celebrate their choice with a big applause from the bikers and a cold Carlsberg.
This is how you make a viral video. Good job.




Agency: Duval Guillaume Modem

Chipotle: Back to the Start

A farmer forgets his roots, goes industrial and then he realises that he made the wrong decision and returns to his previous way of living. The song is a Willie Nelson cover of "The Scientist" by Coldplay.



Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus

Volkswagen: BlueMotion Roulette

What a brilliant idea from Try. To communicate Volkswagen Golf BlueMotion's low fuel consumption they turned Norway's route E6 in a real time roulette challenging people to guess where the car will run out of fuel.



Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville

Old Spice: Fabio Vs Isaiah duel - Mano a Mano

Let the games begin. Who do you think will win this duel?

Fabio challenges Isaiah.


Mano a. Mano


Isaiah accepts the challenge


Showdown on youtube

Agency: Wieden and Kenedy

Aides: Sexy fingers

Once more, Aides runs a naughty and hilarious campaign. Sexy Fingers. They do a lot of things. The most important though is they can also test for Aids.

Enjoy the spot then visit the site to play with whatever you want to. If you want more, there is an Android app as well.

Agency: JWT Paris
Client: Aides
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy Paris
Website Development: Anonymous

Nike: Addiction

Run. It's an addiction that's good for your body. The director did a great job on this one. The spot makes you want to start running. So, if you're not into running yet, get addicted soon.



Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino
Aired: July 2011

ToyToyota: Backseat Driver

ToyToyota is a new Toyota's toy brand and this iPhone app is the first of a series. It allows your kids to drive the same route as you from the back seat of the car through the iPhone's GPS functionality. Your kid can collect points by collecting items and landmark icons, customize the car, save the route and tweet it.

Kenny Powers - K-Swiss MF CEO

Another great video with Kenny Powers as the motherfuckin CEO of K-Swiss.




Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Creative Director: Barton Corley, Matt Murphy
Copywriter: Matt Heath, Teddy Miller
Junior Designer: Ben Dean
Director: Jody Hill
Director of Film Production: Sam Baerwald
Film Producer: Danielle Tarris
Director of Interactive Production: Rebekah Jefferis
Production Company: Caviar

Intel: Museum of me

This is absolutely fantastic. Intel gives you the chance to create a museum with your Facebook life. The museum of me application builds a 3 minute walk in a museum comprising of your photos, your friends, videos, words, locations and data from you Facebook profile.

This tour will definitely worth your while. Try it.

Toyota: letter

Toyota's endurance is well known. This spot demonstrate it in a very funny way.



Advertising Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico
Executive Creative Director: Juan Carlos Rodriguez
Associate Creative Director: Mariano German
Art Directors: Cristina Burckhart, Fernando Suarez
Copywriter: Pedro Jose Perez
Production Company: Salado Media
Director: Cali Ameglio

Lynx Excite Angel Ambush London Victoria

Lynx used an augmented reality billboard to interact with people at the London Victoria Station.
A very interesting approach which as you will see in the video below, was embraced by the people who interacted with the angels. Some of them are really enjoying this.

This installation is part of Lynx's Fallen Angels campaign. You can visit their Facebook page here and try to release Kelly Brooks, the last archangel. The one who didn't fall. Yet.