The Worlds Biggest Space Invaders Game

Four member of the Chelsea Football Club played Space Invaders in real life with a combination of 3D projection mapping and real motion gaming technology. Seems like a lot of fun.


Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.

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Contagion: Bacteria Billboard

A live bacteria growing billboard was used to promote the latest Steven Soderbergh's film "Contagion".
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.

Ray-Ban: Flip Out New York Experience

What goes in must flip out. Ray-Ban and Sunglass Hut created an kaleidoscopic experience in New York on June 2nd. Seen the film I'm certain that it must have been a flip out experience.

Ariston: Inside The Machine Project

There is an old Greek joke about a kid who put his hands in front of his face facing the opposite way, move his head around and say, "mom, get me out of the washing machine". 

Well, Ariston launched a new range of washing machines and decided to do just that. To get people inside a washing machine and experience all the phases of a washing.  

“The Inside the Machine Project” is a really big installation. The numbers are impressive: 12m high, 5 tonnes of metal, 3 tonnes of wood, 450 square metres of light refracting materials and water sprinklers.

More than 10.000 people went inside the giant drum.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011

Wonderbra case032

Great work from Wonderbra. I wonder what will they do with all the footage taken.

New Hyundai Accent: Projection Mapping

Great projection mapping for the new Hyundai Accent.

Lynx Excite Angel Ambush London Victoria

Lynx used an augmented reality billboard to interact with people at the London Victoria Station.
A very interesting approach which as you will see in the video below, was embraced by the people who interacted with the angels. Some of them are really enjoying this.

This installation is part of Lynx's Fallen Angels campaign. You can visit their Facebook page here and try to release Kelly Brooks, the last archangel. The one who didn't fall. Yet.

Mercedes-Benz: Transparent walls

Imagine yourself driving and be able to see through walls on interceptions. Then you would probably see danger way ahead.

This was Jung von Matt/Elbe's idea to showcase Mercedes-Benz's new system called Pre-Safe. This system detects road danger and can take control of the car to avoid it.

How the transparent walls worked: They used a camera to film one side of the road and live feed the other side on a wall thus make it transparent. A great installation. And a great surprise for the drivers.



Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz

Adidas adiVerse Virtual Footwear Wall

Adidas partnered with Intel to create adiVerse Virtual Footwear Wall that showcases their 8,000+ shoe range. The wall uses facial recognition to detect the customers gender, and shows relevant shoes. The wall can render products in 3D, so you can see the shoes from all angles, zoom in, call-up specs, watch videos even see twitter feeds for the most popular products.

Nike + Castro: Nike Air Live Show

Ένα installation στην Αργεντινή για την Nike που λειτουργεί και online και στο κατάστημα.
Η ιδέα: Φυσάς στο μικρόφωνο και κουνάς ένα από τα 2 ιπτάμενα παπούτσια Nike Air σε έναν πρωτότυπο αγώνα.


Nike + Castro: Nike Air Live Show_ english from Castro Innovation on Vimeo.

Schweppes: Geyser Bottle

Alternative media for Schweppes by Black Milk, installed in the marginal road, Paco de Arcos, Oeiras, Portuga.



schweppes bottle oeiras from Pony Tale on Vimeo.

DUS Architects

Οι DUS Architects είναι ένα ολλανδικό αρχιτεκτονικό γραφείο που φτιάχνει urban interventions και προτείνει τρόπους πουβελτιώνουν τον αστικό χώρο. Εδώ έχουμε 2 projects: Το πρώτο είναι ένα pop-up bar από ομπρέλες, όπου έγινε ένα πάρτυ και το δεύτερο ονόματι Unlimited Urban Woods είναι μια κατασκευή με ένα μονο δέντρο που αντανακλάται από καθρέφτες δημιουργώντας την ψευδαίσθηση ενός δάσου χωρίς τελειωμό.