UTEC: Potable Water Generator Billboard

This is the first billboard that captures air humidity and turn it into potable water. A project by UTEC (The University of Engineering and Technology in Lima, Peru) and DraftFCB made to get student interested in their engineering program. Instead of running an advertising campaign though, they helped Lima, the second largest capital in the world set on a desert, solve the huge problem of lacking potable water.

IKEA Catalogue: Launch Campaign - Countdown Room

A countdown room was set up in 3 IKEA stores in Singapore and Malaysia in order to built anticipation for the arrival of the new catalogue. Every day they built a room with IKEA's furniture in the shape of a number when seen from above and held an event. They streamed the room with 7 cameras in an interactive Facebook channel. The results: 3,7 million people reached through social media.



Agency: Leo Burnett Asia

TEDxAmsterdam: Reverse engineering

The world's largest skull from 15.000 ballons is been reversed engineered in this announcing film for this year's TEDxAmsterdam on 30th November.

  Reverse engineering from Amsterdam Ad Blog on Vimeo.

Created by We Are Pi, Guido Verhoef, and director Corriette Schoenaerts (UNIT C.M.A. productions).
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Red Bull Kluge: The Athlete Machine

World-class athletes, sponsored by Red Bull, do their magic in an incredible domino-like installation. Enjoy skydiving, skateboarding, golf, biking, off-road truck racing and more. The song is Soul Wars by Awolnation.



Starring: Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), Pat Moore (Snowboarder)

21 Swings: Exercise in musical cooperation

Together we achieve better things than separately. This installation in front of Université du Québec à Montréal’s Science Faculty is based on that notion. It is a giant collective instrument made of 21 musical swings; each swing in motion triggers different notes, all the swings together compose a piece, but some sounds only emerge from cooperation. Installations like this can lighten up a city.

  21 Balançoires (21 Swings) from Daily Tous Les Jours on Vimeo.


Credits:
Dailytouslesjours.com

Created by Mouna Andraos & Melissa Mongiat
With support from Quartier des spectacles de Montréal

Original Soundtrack by Radwan Ghazi Moumneh

Production: Antoine Clayette
Concept Team: Alexandre Landry, Eva Schindling, Luc-Alain Giraldeau
Design: Sébastien Dallaire, Alexandre Landry Programing: Eva Schindling

Technological Partner: Eski
Technical Direction: Vincent Leclerc
Project Management: Josiane Mercier
Programing: Patrick Keroulas, Vincent De Belleval

Audi: Spheres installation

Futuristic installation in Copenhagen from Audi to show off their future brand ambitions. Three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars. Each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.

Audi Spheres from Pufferfish on Vimeo.

Credits:
PufferSphere and Integration – PUFFERFISH LTD - [pufferfishdisplays.co.uk]
Interaction and programming: KOLLISION - [kollision.dk/#sphere]
Concept and communication: KMS BLACKSPACE [kms-blackspace.com/#_el217]
Concept and architecture: SCHMIDHUBER [schmidhuber.de/en/project/audi-cross-over-event-kopenhagen-2012]
Build and Execution: CREATIVE TECHNOLOGY - [ctgermany.com/]
Build and Construction: A&A Expo Int. B.V. [aaexpo.nl]
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Google Fiber: The Next Chapter of the Internet

From Dial-Up speeds to Broadband and, now, to Google Fiber. Google promises speeds 100 times faster. They call it, The Next Chapter of the Internet. To showcase this performance they made this awesome model installation with cars built by hand. The installation now resides in the Fiber Space in Kansas City.

Fantastic Delites: How far would you go?

A different vending machine, designed to test how far will people go for the taste of Fantastic Delites. It seems, pretty far. Nice.



Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Published: July 2012
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Sustainable Light Swing

This light swing must be very impressive at night. It is an interactive light installation that uses the energy of the swing to light the LEDs.

Light Swing from Guilherme Pena Costa on Vimeo.





The Light Swing was created by Guilherme Pena Costa and Ingrid Gabor during a master program in Interactive Telecommunication at New York University.

Caten: Kinetic sound installation

Truly amazing installation. Caten is a levitating sculpture, created for the Saint Sauveur chapel in Caen.
It is composed by 300 fine wires suspended from two ropes, connected themselves at each end to a slowly rotating arm, form an evanescent surface which interacts with the architecture.
The sound composition is inspired by the medieval solmisation prayers, especially the first verse of "Ut Queant Laxis", also known as the "hymn to St John the Baptist", used in the eleventh century to determine the names of the notes of the scale used in latin countries.
At each turn, the engines emit one of the first 4 notes of the scale (Ut, Re, Mi, Fa), creating a sequence of intervals, constantly reconfigured. Low frequencies resonate in the space and emphazise the transcendental character of a place once dedicated to faith.
The name is derived from the term catenary, which describes the plane curve formed by a rope hanging between two points.

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Cerveza Salta: Rugbeer

A beer vending machine for rugby lovers. It seems that there is a province in Argentina where people like rugby. Salta beer wanted to give rugby fans a unique experience so they created The Rugbeer Machine. A vending machine which you have to tackle hard in order to get a beer. Very engaging.






Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
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Marcado Magazine: Hope

Nice 3D installation from Mercado Magazine - a journal of analysis of world politics and economics. A monument that changes according to the angle it is viewed from, demonstrates the way the magazine approach each subject through different angles in order to have a full analysis.



Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez
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LYNX ANARCHY: The World's First Invisible Ad

An invisible and very creative installation by Lynx for the promotion of Anarchy. Using special LCD screens they covered the windows of a house in Sydney and the only way you could look inside was by wearing polarized glasses. And, when the client is Lynx/Axe you could easily imagine what was happening inside.



Agency: Soap Creative

IKEA: Chemical Toilet

A nice surprise from IKEA and a great promotion for their bathrooms. IKEA set up a 20 m2 bathroom inside a chemical toilet. In the video you can see the reactions of people entering the chemical toilet and facing a clean IKEA bathroom. All this during the Salone Internazionale del Mobile in Milan. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”. Great ambient from 1861United.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
Senior Strategic Planner: Gaetano De Marco
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Patterned by Nature

What an amazing installation! A giant 10 feet wide and 90 feet in length sculptural ribbon winds through the five story atrium of the Nature Research Center in Raleigh, North Carolina, It is made of 3600 tiles of LCD glass. Animations are created by independently varying the transparency of each piece of glass.





Patterned by Nature was created by
Plebian Design - plebiandesign.com
Hypersonic Design & Engineering - hypersoniced.com
Sosolimited - sosolimited.com

Red Stripe: Space Invaders installation

British street artist Filthy Luker in collaboration with Red Stripe, transformed Manchester Town Hall into an interactive Space Invaders game using plastic road barriers and road work equipment. The retro-classic installation comes to life at night with LED lights which animate when anyone presses a button on the street.

Credits:
Filthy Luker and Red Stripe

Ford: The Parisian Pinball Park

That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!




Agency: Ogilvy Paris

Sprite: Shower

Summer is close and this is a great installation for any beach.

Mercedes: Key to Viano

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG's digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan "Key to Viano", passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

In charge of project at Mercedes-Benz Vans:
Marketing: Nicolai Berger
Advertising: Till Wartenberg

In charge of project at LLR:
Management Creation: Arno Lindemann, Bernhard Lukas
Creative Director: Markus Kremer, Thomas Heyen
Creation: Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants: Jascha Oevermann, Gero Quast

In charge of project at WallDecaux:
Askan Lerche, Nadja Vogel

Content Production:
Director: Tibor Glage
Producer: Henrike Boege, Martin Schoen
Film Production: Markenfilm Crossing
Post Production & Animation: Liga_01 | Hamburg
Producer: Alexander Schillinsky, Pablo Bach
Technical Implementation: Freshlabs GbR -- Carsten Schwiering, Tim Isenheim

Starbucks: Interactive Storefront

To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.


Starbucks Interactive Storefront from The Media Merchants on Vimeo.


Vancouver, BC - The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts.

“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they're a great forward thinking client.”

The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.

Credits:
Creative Agency: BBDO, Toronto
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox