Nestea revives Nestea Plunge campaign

In the revival of the classic “Plunge” campaign that ran from the Seventies through the Nineties, a stranded musician is found wandering in the desert. After grabbing a cold Nestle, he plunges backward into water and is quickly transported to a concert where he has become a crowd-surfing star.

The new advertising campaign, created and produced by Publicis Hawkeye, is brought to life through print, television and online advertisements. The campaign pays homage to Nestea’s classic ad spot while reinterpreting it in an energetic and contemporary way, appealing to new users and long-time Nestea fans alike.

To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Credits:
Agency: Publicis Hawkeye

Water is Life: The drinkable book

The drinkable book is a revolutionary and life saving idea. It filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed in two languages on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli.

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.

The paper costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water. And each book is capable of providing someone with clean water for up to 4 years.

Credits:
Client: Water is Life
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Head of Design: Juan Carlos Pagan
Associate Creative Director: Sam Shepherd
Associate Creative Director: Frank Cartagena
Senior Designer: Brian Gartside
Designer: Aaron Stephenson

Director/Editor: Kyle McMorrow
Producer: Nina Horowitz
Head of Integrated Production: Ralph Navarro
Head of Production: Ed Zazzera

Chemist: Dr Theresa Dankovich
Biochemical Engineer: Corinne Clinch

Printer: Jamie Mahoney, Bowe House Press
Binding and 3D: Peter Ksiezopolski, xweet
3D Printing: Morpheus Prototypes

Principal typeface used: Knockout, Hoefler & Frere-Jones

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Paw Justice: Animal Strike

An animal strike that changed a law. Paw Justice with the help of DDB New Zealand collaborated with Google and YouTube and blocked videos with animal content in order to make people sign a petition to force the goverment to change a law that allowed legal-highs to be tested on animals.

The insight was simple. People love to see entertaining videos of animals online. So a nationwide block of these videos would definitely spread the word.

Street posters, print ads, TVCs and billboards, where also used in the campaign, along with a website with the petition and a strike toolkit with all the files needed for the public in order to upload then to their social media profiles, YouTube channels and websites to block their own animal content.

This incredible collaboration made the Prime Minister John Key announce that there will be no further testing of legal-highs on animals in his country.

Credits:
Advertising Agency: DDB, New Zealand

Disque Denuncia: Mixed Gender Fight

The world's first mixed-gender MMA fight was announched and immediately the fight caused controversy in the world and it drew attention to a very important problem in Brazil: domestic violence. The results were great for Disque Denuncia, the anonymous tip line behind the project.

Advertising Agency: Agência 3, Brazil
Copywriter: Cadu Vigilia, Gabriel Gil
Art Director: Durval Filho
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Account Team: Camilla Oliveira, Carla Maggesi
Strategy: Ana Alberine, Willian Rocha
Artbuyer: Bárbara Borges, Fernanda Pinheiro
Film Production: Kombat Films
Director: Gabriel Mattar
Music and Sound Design: Sonido
Client: Disque Denúncia
Special Thanks: André Pederneiras (Shooto Organizer), Eduardo Perdigão (Upper Sport Marketing), Alexandre Franklin (Team Nogueira)

CNA: Speaking Exchange

The Speaking Exchange project is a win-win idea from FCB Brasil and the CNA language school network. It connects students who want to speak English with Americans living in retirement homes via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans. The reactions as we can see on the video are heartwarming.

Credits:
Advertising agency: FCB, São Paulo

Turkish Airlines Euroleague: Epic Pool Dunk

12 players, 4 basketball stars, 1 epic pool dunk. After 22 takes, Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez managed to make this epic pool dunk in Crispin Porter + Bogusky London's new Turkish Airlines spot. Check out the making of too.

Credits:
Advertising Agency: Crispin Porter + Bogusky London

DIRECTV: Get Rid of Cable Twitter Story

The first ever Twitter-Generated, Fan-Made, You-Written, Get Rid of Cable Twitter Story That We Made On Twitter Together. DIRECTV asked its fans to contribute to a story with tweets with the hashtag #GetRidofCable from April 14 through April 21. The best tweets were chosen and formed the following story.