Wednesday 28 May 2014

Nestea revives Nestea Plunge campaign

In the revival of the classic “Plunge” campaign that ran from the Seventies through the Nineties, a stranded musician is found wandering in the desert. After grabbing a cold Nestle, he plunges backward into water and is quickly transported to a concert where he has become a crowd-surfing star.

The new advertising campaign, created and produced by Publicis Hawkeye, is brought to life through print, television and online advertisements. The campaign pays homage to Nestea’s classic ad spot while reinterpreting it in an energetic and contemporary way, appealing to new users and long-time Nestea fans alike.

To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Nestea revives "Nestea Plunge" campaign






Credits:
Agency: Publicis Hawkeye


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