Advertising Agency: BDDP Unlimited, Paris, France
Chief Creative Officer: Guillaume-Ulrich Chifflot
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Emmanuel De Dieuleveult
Advertiser’s Supervisor: Alain Boinet
Planner: Edouard Sepulchre
Account Manager: Sébastien Thiriet/Anne-Céline Bloch
Account Supervisor: Marco De La Fuente
Producer: Bddp Unlimited
Art Director: David Derouet
Other Credits: Use/Aquascript (Techonology)
English Translation of Main Headlines:
I KILL MORE THAN CANCER
I KILL MORE THAN AIDS
I KILL MORE THAN WAR
I KILL 15 PEOPLE EVERY MINUTE
I AM THE LEADING CAUSE OF DEATH IN THE WORLD
I AM UNSAFE DRINKING WATER
SOLIDARITES INTERNATIONAL
Description of Ambient execution: Solidarités International created a “talking wall of water” to generate public awareness of the devastating impact of unsanitary water. Contaminated water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses in some 8 million people, including 1.5 million children: cholera, typhoid, malaria, diarrhea, trachoma…. To speak out against this tragedy in a totally new way, the humanitarian aid organization, Solidarités International, specialized in meeting people’s most essential needs (including safe drinking water), put together a revolutionary public event featuring a “talking” wall of water. This temporary installation, conceived and designed by us, conveyed poignant messages specifically intended to capture the attention of the many by-passers and to get them to realize the dangers of dirty water, in preparation for the World Water Day on Monday, 22 March 2010.
