Helping business turn the corner
It's important to remain upbeat in a downturn. It's a chance to re-evaluate, reinvigorate and even thrive. At Barclays Corporate, we're helping thousands of businesses prepare for a brighter future.
Advertising Agency: BBH, London, UK
Art Director: Andy Clough
Copywriter: Richard McGrann
Illustrator: Dermot Flynn, ICE9Studio
Typographers: Christopher Chapman, Dominic Grant
What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York?
For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of DIRTY WATER. It was available in a wide variety of choices like MALARIA, CHOLERA or even TYPHOID DIRTY WATER -- and currently has 900 million consumers. Over 4,200 children die of water related diseases every day and millions of people around the world lack access to clean water resources.
New Yorkers were startled to find YELLOW FEVER or HEPATITIS DIRTY WATER bottles. They looked at the vending machine in disgust. Though no one drank Dirty Water,many did donate to the cause. This idea of "selling" dirty water was inspired by UNICEF's promise that every dollar donated would provide safe drinking water to 40 children for a day.
This eye-opening DIRTY WATER initiative from Casanova Pendrill New York, goes beyond collecting funds for UNICEF in a unique active street effort. The goal was to shock the media and the public with this alarming issue.
The campaign is currently active since people can continue donating online at tapproject.org or via text message. Text TAP or AGUA to UNICEF (864233) to make a $5 donation.
This effort is part of a much bigger pro-bono Spanish/English campaign that Casanova Pendrill executed within UNICEF´s Tapproject.org. This is first time the campaign expands to Multicultural. Casanova has managed to secure half a million dollars in donated media and developed TV spots, Radio, Outdoor, web banners and outdoor events.
Αυτό το πείραμα έγινε στο Γιοχάνεσμπουργκ. Φοβάμαι ότι θα μπορούσε να γίνει σε οποιαδήποτε γειτονιά της Αθήνας με το ίδιο ακριβώς θλιβερό αποτέλεσμα.
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Lukin
Art Directors: Renier Zandberg, Robyn Bergmann
Copywriters: Taryn Scher, Catherine Conradie
Director: Jonty Fine
Advertising Agency: McCann Erickson, NY, USA
CCO: Joyce King Thomas
Group CD: Vann Graves
Copywriter: Kate Lummus
Producer: Jonathan Shipman
Prod Co: Bob Industries, Santa Monica
Director: Harry Cocciolo
DP: Stefan Czapsky
EPs: TK Knowles, John O'Grady, Chuck Ryant
Editorial Co: Final Cut NY
Editor: Stephane Dumonceau
Post/Effects Co: Absolute Post
Lead VFX Artists: James "Krispy" Cornwell, Aniello Zampella
VFX Artist: Krissy Nordella
EP: Sally Heath
Producer: Nirad "Bugs" Russell
The Power of Ideas campaign is an effort to get businessmen across India, who have entrepreneurial ideas to pitch them to a panel of judges who will in turn decide whether they are worth developing. The campaign is being done as a collaborative project between the Times Of India Group's Economic Times paper, the Govt. Of India, Department of Science and Technology and IIM (Indian Institute of Management) Ahmadabad.
The brief for the ad was to excite and enthrall a viewer who might be relevant to he above-mentioned cause. The characters in the ad have an air of grit and determination to them, the will to break barriers and achieve their dreams. As the voice over plays out, different faces are seen mouthing the words, as the copy can be said to be all their desires and dreams paraphrased into one statement.
Furthermore, we have used distinctive & abstract imagery to act as metaphors for the conditions that the characters in the film describe to the viewer, and the overall statement that the film makes.
Client: Economic Times
Agency: Mudra DDB Group, India
Production Company: Via Us Productions
Director: Razneesh Ghai
Creatives:
Prithvi Luthra (Producer)
Dhruv Ghanekar (Music + Sound Production)
Country: India
