OK! This is great advertising. It's not based on a new idea but still it is great. Envolving the audience like this. It won an Epica award. Watch the BMW projection first, then watch the same idea that was done 3 years ago for JesusCenter and see with your own eyes the effect of such projections.
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Helmut Huber
Copywriters: Matthias Harbeck, Helmut Huber, Lorenz Langgartner
Art Directors: Veronika Broich, Thomas Ardelt
Production Company: Embassy Of Dreams Filmproduktion, Munich
Film Director: John Buche
Production Company Producers: Helmut Hartl, Christian Schelb, Sebastian Eberhard
The JesusCenter projection:
Title : The Vision
Brand Name : JesusCenter
Agency : Jung von Matt AG,Germany
Advertiser : JesusCenter Hamburg
Tuesday, 7 December 2010
2011 TED prize winner : JRART
A stunning work by the french artist JR who won the 2011 TED Prize winner. He is 27 years old and remains an anonymous photograffeur (graffeur is French for graffiti artist) as he likes to be called.
“If there’s one thing I’ve always taken care of with my work, it’s that it’s never an advertisement for anything other than the work itself and for the people it’s about — no ‘Coca-Cola presents. I think the TED people knew that that was one of my main concerns, and I feel pretty sure that we can come up with a project that works that way.”
JR's site: http://www.jr-art.net/
TRAILER " WOMEN ARE HEROES" from SOCIAL ANIMALS on Vimeo.
Monday, 6 December 2010
Wrigley’s Hubba Bubba.
Remember when we were kids how we used to exaggerate about everything? This campaign for the Wrigley’s Hubba Bubba gums is a cool reminder. The campaign is based on this insight and it comes with a pretty good illustration.
Advertising Company: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Arnon Rotem
Illustrator: Miriam Moshinsky
VP Client Service : Dror Tankus
Client Manager:Yuval Vaingast
Supervisor: Yael Meltzer
Advertising Company: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Arnon Rotem
Illustrator: Miriam Moshinsky
VP Client Service : Dror Tankus
Client Manager:Yuval Vaingast
Supervisor: Yael Meltzer
Labels:
Print
Sunday, 5 December 2010
A Pot Noeldle Christmas
Funny characters. Great English humor. I love it.
The TVC is for the launch of the Christmas Dinner flavoured Pot Noeldle.
The TVC is for the launch of the Christmas Dinner flavoured Pot Noeldle.
Full Credits
- Agency: AKQA, London
- Creative Director: James Hilton
- Production Company: A Large Evil Corporation
The Mimi Foundation: Puzzle Portait
The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. lts objective: to help patients rebuild their image so as to better cope with their cancer condition. In order to heighten public awareness, the Foundation has created a number of interactive posters in which the faoe of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face – exactly as the Foundation does.
Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director: Guillaume-Ulrich Chifflot
Head of Art: Claire Sougy
Copywriter: Hadi Hassan Helou
Art Director: Jérôme Gonfond
Photographer: Romina Shama
Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director: Guillaume-Ulrich Chifflot
Head of Art: Claire Sougy
Copywriter: Hadi Hassan Helou
Art Director: Jérôme Gonfond
Photographer: Romina Shama
Friday, 3 December 2010
save a .pdf to .wwf and save a tree
This is a really good one. WWF Germany launched a program that saves pdf files to .wwf files. A version of pdf that you cannot print. So stop printing those pdf files that you don't really need to. Save them as .wwf and save a tree.
Download software: http://www.saveaswwf.com
Download software: http://www.saveaswwf.com
Labels:
application
La Senza - The Cup Size Choir
La Senza took seven girls with bra sizes from A to G and made the Cup Size Choir. They are lying on a bed and make a la la la sound. You can play your own tune at http://www.cupsizechoir.com
Happy Christmas.
Happy Christmas.
Labels:
interactive,
Viral
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