Now-days, long copy is dead. So, when I see long copy ads I post them. I like them not because they are cost-effective but because the advertising agencies and the clients are not afraid to make them.
You can check also the London long copy challenge here.
Advertising Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee, Hwa
Art Director: Jerome Ooi
Copywriter: Szu-Hung Lee
Copywriter: Jennie Ban
Art Director: Hwa
Designer: Chan Sze Mei
Account manager: J.B. Ling
Monday, 20 December 2010
Word Lens: Augmented reality iphone application
Word Lens is an augmented reality application for the iPhone. It translates printed words from Spanish to English and v.v. by using the iPhone’s camera and optical character recognition.
industry-40/
Word Lens -- download the free demo on the App Store:
Instrktiv published a comprehensive article on industry 4.0: the ultimate guide:
https://instrktiv.com/en/Instrktiv published a comprehensive article on industry 4.0: the ultimate guide:
Labels:
Augmented Reality,
iphone applications
Friday, 17 December 2010
Guinness new TVC: Dark Life
Guinness's latest TVC called "Dark Life", launches in Ireland today and will run in the UK from March.
We watch dark clouds spreading over New York and Hong Kong representing a pint of Guinness as it settles in order to promote the “magical liquid darkness” of the drink.
Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."
Advertising agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Music: 10 Mile Stereo by the band Beach House
We watch dark clouds spreading over New York and Hong Kong representing a pint of Guinness as it settles in order to promote the “magical liquid darkness” of the drink.
Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."
Advertising agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Music: 10 Mile Stereo by the band Beach House
Labels:
Tvc
Google Demo Slam: Epic Docs Animation
Ok, this is truly amazing. These guys got talent. They didn't use a program from Adobe to make this presentation. They just used Google Docs.
http://www.demoslam.com/#/slams
http://www.demoslam.com/#/slams
Buying a Volkswagen from an old lady...
You may think that an old lady would drive her car like an old lady. But not this one!!
The super VW granny looks innocent as hell but the looks can often be misleading.
Translation of “niet elk oud vrouwtje is even betrouwbaar” : “not every old lady is just trustable”
The super VW granny looks innocent as hell but the looks can often be misleading.
Translation of “niet elk oud vrouwtje is even betrouwbaar” : “not every old lady is just trustable”
Labels:
Viral
Thursday, 16 December 2010
Vilpuri Pack
Great packaging. If only Greek marketeers could understand their brands and stopped being afraid, we would have better packaging too. And their brands would not be left behind.
Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg
Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg
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