Campaign Against Drink Driving (CADD): Red, Yellow, Green

Great illustration. Great concept.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Directors / Copywriters: Christiano Neves, Bruno Xavier
Art Buyer: Stuart Heyburn
Planner: Neil Noronha
Account Director: Neil Noronha
Photographer: Andy Rudak
Retouching: Christiano Neves

The Entrance: Heineken's new global campaign

Heineken just launched its new TVC called “The Entrance”. The new global tagline of Heineken is “Open your world”. Also, they launched a series of spots with the characters of the main TVC.

Lego Black Ops

I loved this amazing stop motion video because it combines a great game (Call of Duty: Black Ops) with the Lego bricks that we've all played with, when we were kids.

National Cancer Society Malaysia: Break-in, Hello, Spread

Now-days, long copy is dead. So, when I see long copy ads I post them. I like them not because they are cost-effective but because the advertising agencies and the clients are not afraid to make them.
You can check also the London long copy challenge here.

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee, Hwa
Art Director: Jerome Ooi
Copywriter: Szu-Hung Lee
Copywriter: Jennie Ban
Art Director: Hwa
Designer: Chan Sze Mei
Account manager: J.B. Ling

Word Lens: Augmented reality iphone application

Word Lens is an augmented reality application for the iPhone. It translates printed words from Spanish to English and v.v. by using the iPhone’s camera and optical character recognition.

Word Lens -- download the free demo on the App Store:

http://itunes.apple.com/us/app/word-l...

Instrktiv published a comprehensive article on industry 4.0: the ultimate guide: 

https://instrktiv.com/en/industry-40/

Guinness new TVC: Dark Life

Guinness's latest TVC called "Dark Life", launches in Ireland today and will run in the UK from March.

We watch dark clouds spreading over New York and Hong Kong representing a pint of Guinness as it settles in order to promote the “magical liquid darkness” of the drink.

Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."



Advertising agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Music: 10 Mile Stereo by the band Beach House

Google Demo Slam: Epic Docs Animation

Ok, this is truly amazing. These guys got talent. They didn't use a program from Adobe to make this presentation. They just used Google Docs.



http://www.demoslam.com/#/slams