Shikun & Binui Solaria: Sun light

Very clever interactive print ad.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creative: Raphael Nattiv
VP Client Service: Idit Zuckerman
Account Supervisor: Amit Alter
VP Production: Dorit Gvili
Photoshop: Raphael Nattiv, Elina Schwartz

The Twitterverse Infographic

I you are not that much into twitter you will probably get lost through thousands of apps and widgets around it. This great infographic clears the mist by categorizing the biggest twitter based apps and services. Enjoy, and take notes.

Source: Brian Solis and Jess3

KLM Surprise: A Social Experiment

This is a very cool social experiment by KLM. It is called “KLM Surprise” and it is targeting people who check in via Foursquare or waiting to board the next flight and tweet about it. KLM's social campaign aimed to turn their clients' boredom into happiness. They formed a team of people researching passengers' social profiles to find out what they like, their destination, their personality if possible. Then KLM's people tracked these people down and gave them a surprise gift. And that's how you make a happy client who is ready to spread the word about your company.

Many Greek marketeers should watch this video in order to realise that you can do many things in a very short time. The benefits will definitely worth their while.

Augmented Reality Mobile Commerce iPhone 4 App

Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try -- and buy -- eyeglass frames directly from an iPhone 4.

The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.

Intel: The Chase Film

Intel launched this superb action-adventure film in order to build some hype around the 2nd Generation Intel® Core™ i5 processor and it's performance capabilities. The Chase, as it is called, takes place through a variety of windows, animations, code, Facebook pages, websites, Google maps and games.

Motorola: Tablet Evolution Teaser

From ancient Egyptian hieroglyphic tablets to the Motorola tablet. Motorola's tablet will be the first one with Android Honeycomb OS. I like the way they look down to iPad.

Banquete: Alice, Little red riding hood, Snow white

Advertising Agency: Leo Burnett, San José, Costa Rica
Creative Directors: Marvin “Pra” Leiva, Philippe Quillery
Art Directors: Freddy Mendez, Daniel Castillo
Illustrators: Freddy Mendez, Daniel Castillo
Published: September 2010