This is a very cool social experiment by KLM. It is called “KLM Surprise” and it is targeting people who check in via Foursquare or waiting to board the next flight and tweet about it. KLM's social campaign aimed to turn their clients' boredom into happiness. They formed a team of people researching passengers' social profiles to find out what they like, their destination, their personality if possible. Then KLM's people tracked these people down and gave them a surprise gift. And that's how you make a happy client who is ready to spread the word about your company.
Many Greek marketeers should watch this video in order to realise that you can do many things in a very short time. The benefits will definitely worth their while.
Monday, 10 January 2011
Friday, 7 January 2011
Augmented Reality Mobile Commerce iPhone 4 App
Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try -- and buy -- eyeglass frames directly from an iPhone 4.
The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.
The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.
Intel: The Chase Film
Intel launched this superb action-adventure film in order to build some hype around the 2nd Generation Intel® Core™ i5 processor and it's performance capabilities. The Chase, as it is called, takes place through a variety of windows, animations, code, Facebook pages, websites, Google maps and games.
Wednesday, 5 January 2011
Motorola: Tablet Evolution Teaser
From ancient Egyptian hieroglyphic tablets to the Motorola tablet. Motorola's tablet will be the first one with Android Honeycomb OS. I like the way they look down to iPad.
Banquete: Alice, Little red riding hood, Snow white
Advertising Agency: Leo Burnett, San José, Costa Rica
Creative Directors: Marvin “Pra” Leiva, Philippe Quillery
Art Directors: Freddy Mendez, Daniel Castillo
Illustrators: Freddy Mendez, Daniel Castillo
Published: September 2010
LEGO: The Brick Thief
One brick, two bricks, three bricks, four...What can you do with these few on the floor? Five bricks, six bricks, seven, eight... Don't think that's enough? Well just you wait. It only takes a few bricks to make something CL!CK
The goal of the LEGO CL!CK campaign is to unite and excite former LEGO kids to rediscover brand once their children reach the “brick-building” age.
Agency: Pereira & O'Dell
The goal of the LEGO CL!CK campaign is to unite and excite former LEGO kids to rediscover brand once their children reach the “brick-building” age.
Agency: Pereira & O'Dell
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