In 1800 the world's population was 1 billion. It took 130 years to reach 2 billions and only 80 years to reach 7 billion. National Geographic magazine will issue a 7-part series starting this January with a cover story titled "7 Billion," offering a broad overview of demographic trends that got us to today and will impact us all tomorrow.
Wednesday, 12 January 2011
Tuesday, 11 January 2011
Lurpak Kitchen Odyssey
The new TVC from Lurpak with Rutger Hauer's voice over.
"Post-work. 'Tis the hungry man's witching hour, and a dinner-in-a-box is calling. Think: what would the French do?
Bon appetit, fridge foragers."
"Post-work. 'Tis the hungry man's witching hour, and a dinner-in-a-box is calling. Think: what would the French do?
Bon appetit, fridge foragers."
Labels:
Tvc
ShapeShifter: Audi A6 Viral
Stunning in every aspect. Incredible CGI from the design studio Charlex, great narration by Gabriel Byrne and an original score by Peter Lauridsen. A visual treat.
Credits:
Charlex.com
ShapeShifter from Charlex on Vimeo.
Credits:
Charlex.com
Monday, 10 January 2011
Gol Airlines: Banner Game controlled through your mobile
Innovative banner for Gol Airlines, Brazil’s biggest travel website, where you control a virtual plane from your mobile. You type your mobile number on the banner and second later you receive a live call with the flight instructions and you begin to fly the plane using your mobile's keypad. You can even do manoeuvres.
With this unique way, Gol shows how easy it is to fly when you check-in via your mobile phone.
Gol Airlines - Mobile Check in from AlmapBBDO Internet on Vimeo.
Advertising Agency: AlmapBBDO, Brazil
With this unique way, Gol shows how easy it is to fly when you check-in via your mobile phone.
Gol Airlines - Mobile Check in from AlmapBBDO Internet on Vimeo.
Advertising Agency: AlmapBBDO, Brazil
Labels:
creative use of media,
interactive,
Online
Shikun & Binui Solaria: Sun light
Very clever interactive print ad.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creative: Raphael Nattiv
VP Client Service: Idit Zuckerman
Account Supervisor: Amit Alter
VP Production: Dorit Gvili
Photoshop: Raphael Nattiv, Elina Schwartz
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creative: Raphael Nattiv
VP Client Service: Idit Zuckerman
Account Supervisor: Amit Alter
VP Production: Dorit Gvili
Photoshop: Raphael Nattiv, Elina Schwartz
Labels:
creative use of media,
Print
The Twitterverse Infographic
I you are not that much into twitter you will probably get lost through thousands of apps and widgets around it. This great infographic clears the mist by categorizing the biggest twitter based apps and services. Enjoy, and take notes.
Source: Brian Solis and Jess3
Source: Brian Solis and Jess3
Labels:
Facts and figures
KLM Surprise: A Social Experiment
This is a very cool social experiment by KLM. It is called “KLM Surprise” and it is targeting people who check in via Foursquare or waiting to board the next flight and tweet about it. KLM's social campaign aimed to turn their clients' boredom into happiness. They formed a team of people researching passengers' social profiles to find out what they like, their destination, their personality if possible. Then KLM's people tracked these people down and gave them a surprise gift. And that's how you make a happy client who is ready to spread the word about your company.
Many Greek marketeers should watch this video in order to realise that you can do many things in a very short time. The benefits will definitely worth their while.
Many Greek marketeers should watch this video in order to realise that you can do many things in a very short time. The benefits will definitely worth their while.
Labels:
Viral
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