Pepsi Max new TVCs: Magician, Urgency, Burnout

Pepsi continues to produce TVCs on the same concept. Here are the 3 new ones, which exaggerate what your mates can do in order to get you out of boring situations and get you into fast, loud and intense ones. 

 





Advertising Agency: CLM BBDO
Agency Country: France
Creative Director: Gilles Fichteberg; Jean-Francois Sacco
Creative: Leo Berne; David Bertram; Sophie Bouadjera; Laurent Laporte
Director: Bart Timmer
Production: Henry de CZAR
Producer: France Monnet
Music: AOC
Brand: Pepsi Max

Lacta Chocolate - Facebook app case study

OgilvyOne Athens uploaded a few days ago on YouTube the case study for their successful Lacta Chocolate Facabook App. They have based the App on a simple insight where anyone could compare their loved one with a Lacta chocolate. So through this app you could create your own chocolate wrappers with you loved one name on it, pick a flavour and post it on your wall or make it your profile picture. The results were great. From a database of 87.000 users, Lacta's Facebook page rise to 230.000 friends.




Advertising company: OgilvyOne Athens

Should I work for free chart

Jessica Hische made a very useful and funny flowchart for any creative / freelancer. Click to see the chart in full size, print it and never, ever say yes to a free job without consulting it first.

No Pants Subway Ride 2011

3500 brave New Yorkers stripped down to their underpants for the ninth annual No Pants Subway Ride. The project by Improv Everywhere, started with only 7 people in 2002 and spread in 48 cities in 22 countries with thousand of participants in 2011. Improv Everywhere says that its mission is to cause "scenes of chaos and joy in public places."

Adidas adiVerse Virtual Footwear Wall

Adidas partnered with Intel to create adiVerse Virtual Footwear Wall that showcases their 8,000+ shoe range. The wall uses facial recognition to detect the customers gender, and shows relevant shoes. The wall can render products in 3D, so you can see the shoes from all angles, zoom in, call-up specs, watch videos even see twitter feeds for the most popular products.

Audi: Bubble

A very "clean" ad that promotes the low engine emissions of the Audi A3.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director/ Art Director: Kevin Stark
Creative Director / Copywriter: Nick Kidney
Creatives: Richard McGrann, Andy Clough
Retoucher: Gary Meade / Mission
Photographer: Sean de Sparengo
Typographer: Richard Kennedy

Viagra: See the World Differently

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Dave King
Art Director: Dan Fastnedge
Copywriter: Olivia Wagner
Retoucher: Lightfarm Studios
Photographer: Mat Blamires
Account manager: Amy Ivancic
Account Director: James Johnston
Finished Artist: Luke McArthur
Client: Glenn Martin