Tuesday, 25 January 2011

Bud Light 3D Test Commercial

Bud Light's new funny spot for Super Bowl. The disclaimer is all the money: "No stunt people were harmed making this ad because, well, they're stunt people."




Advertising Agency: DDB

Sony: Panoramic story

It must have been a great journey. Rapp Paris, took 2 photographers on a Panoramic challenge across Europe. They travelled 4235 km across 7 Countries, took 6381 pictures and made this grand, picturesque interactive story:  http://www.panoramic-story.fr/






Client: Sony
Advertising Agency: RAPP, Paris

Monday, 24 January 2011

Audi A4: Robot

Audi's latest spot for the Spanish market builds on a metaphor to introduce the latest Audi A4.
A cute little robot stands with awe before a technologically advanced one as you are supposed to stand before an Audi A4. The song 'If I Only Had A Heart' from the classic movie "The Wizard of Oz" builds the perfect atmosphere.



Advertising Agency: DDB Barcelona
Client: V.A.E.S.A.
Product: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

Burgeranch: the "combina" campaign

A clever combination of traditional banner display advertising and social media. The way social media were used to make users interact with the brand, to let them believe that they are doing a "combina" and that they outsmart the brand, while the brand actually outsmarts the users - it is just great.




Advertising Agency: McCann Erickson, Israel
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.

AXE Heaven On Earth

Monday. Tough day. Here is something to help us start a tough week.







Thursday, 20 January 2011

PUMA BodyTrain - Walk Light. Walk Sexy. Walk Tight.

Black and white, sexy form, minimalist approach by David Droga for PUMA BodyTrain.
These slim, lightweight toning shoes activate key leg muscles to enhance natural movement and your overall look. Which means you’ll be walking sexy everywhere you go.

Puma BODYTRAIN 'Laces' from MATHEMATIC SAS on Vimeo.


Client / PUMA
Brand / Bodytrain
Title / Laces
Length / 01:08
Creative Chairman / David Droga
Executive Creative Director Nik Studzinski
Head of Integrated Production / Sally-Ann Dale
Art Directors / Kenny Kim, Katie Potochney
Agency Producer / Kim Williams

Post Production / MATHEMATIC
Directors / Mrzyk & Moriceau
CEO/Executive Producer / Guillaume Marien
Sound Production / Eye Candy
Music / Acid Washed ‘General Motors, Detroit, America’

Yahoo mail

 Beautifully illustrated stories.





Advertising Agency: Goodby, Silverstein & Partners, USA
Co-Chairman, Creative Director: Jeff Goodby
Executive Creative Director : Margaret Johnson
Creative Director: Jim Elliott
Copywriter: Jody Horn
Art Director: Jack Woodworth
Producer: Chris Allen
Account Manager: Susan Ogren
Operations Director: Lisa Horvath
Assistant Account Manager: Cassi Hussain
Account Director: James Townsend
Production Company: Blacklist
Director: Zoe Wishart
Executive Producer: Andrew Linsk
Live Action Director: Laurent Barthelemy
Producer: Rachel Walchak
Live Action Producer: Maureen Tunney
Director of Photography: Will Rexer
Art Director: Irfan Akdag
Editor: Cass Vanini
Color Correction: Nick Tanner
Flame Artist: David Parker
Coordinating Producer: Alexander Unick
Associate Producer: Patrick Gantert
Animation Studio: SDF-1 Studios
Producer: Tina Starkweather
Character Designer: Morgan Schweitzer
Illustration: Elad Tibi, Rustam Hasasnov
Compositing: Evan Parsons, Luke Yoo
Cell Animation: Eddie Moreno, Joshua Dotson, Shervin Etat, Victor Malcervelli, Jahmad Rollins, Jamal Otolorin, Song Kim, Leah Ordonia
Previs: Luke Yoo, Luis Gonzalez
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