Kobe Bryant's nickname is Black Mamba. The largest venomous snake in Africa. Now Kobe is the star in a short film directed by Robert Rodriguez. And he is not alone. Nike's short film features Bruce Willis and Danny Trejo too. The first trailer has just been released. Enjoy.
Wednesday, 26 January 2011
Tuesday, 25 January 2011
Avis: Reunion
Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic
Published: January 2011
Bud Light 3D Test Commercial
Bud Light's new funny spot for Super Bowl. The disclaimer is all the money: "No stunt people were harmed making this ad because, well, they're stunt people."
Advertising Agency: DDB
Advertising Agency: DDB
Sony: Panoramic story
It must have been a great journey. Rapp Paris, took 2 photographers on a Panoramic challenge across Europe. They travelled 4235 km across 7 Countries, took 6381 pictures and made this grand, picturesque interactive story: http://www.panoramic-story.fr/
Client: Sony
Advertising Agency: RAPP, Paris
Client: Sony
Advertising Agency: RAPP, Paris
Monday, 24 January 2011
Audi A4: Robot
Audi's latest spot for the Spanish market builds on a metaphor to introduce the latest Audi A4.
A cute little robot stands with awe before a technologically advanced one as you are supposed to stand before an Audi A4. The song 'If I Only Had A Heart' from the classic movie "The Wizard of Oz" builds the perfect atmosphere.
Advertising Agency: DDB Barcelona
Client: V.A.E.S.A.
Product: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan
A cute little robot stands with awe before a technologically advanced one as you are supposed to stand before an Audi A4. The song 'If I Only Had A Heart' from the classic movie "The Wizard of Oz" builds the perfect atmosphere.
Advertising Agency: DDB Barcelona
Client: V.A.E.S.A.
Product: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan
Burgeranch: the "combina" campaign
A clever combination of traditional banner display advertising and social media. The way social media were used to make users interact with the brand, to let them believe that they are doing a "combina" and that they outsmart the brand, while the brand actually outsmarts the users - it is just great.
Advertising Agency: McCann Erickson, Israel
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.
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