Honda Jazz: This Unpredictable Life

Honda's new television spot for Jazz explores a world of endless possibilities.
Wieden and Kennedy also developed an iPhone app that lets you grab the characters as they leave the screen.

The spot:


The iPhone app:


Advertising Agency: Wieden and Kennedy London

WeSC Karmatech social shoe Vs Nike+

What's a social shoe? The answer is simple. A shoe that can post on Facebook and Twitter, put your picture on Flickr, grand you access to a vip bathroom and more.

A great project from Hyper Island for shoe brand WeSC and a social take on Nike+.

How does it work. A RFID (radio frequency identification) tag is placed in a shoe. The KarmaTech shoe, as it is called, can post updated on Facebbok and Twitter when it is placed on a special reader. Furthermore, it can reward the wearer with discounts at a coffee bar, entry to events, exclusive access and the list goes on and on. Check it out.



CREDITS

Kris Bengtson: Concept Lead, Strategy, Writer
Pier Madonia: Concept Lead, Strategy, Writer
Hampus Lemhag: Concept, Project Manager
Mikael Naslund: Concept, Design
Anna Andersson: Concept, Design
Bodil Gustavsson Fürst: Concept, Prototype

Hyundai Sonata Hybrid: Anachronistic City

“What if we always settled for the first thing that came along? Then we’d never have gotten…here.”
Hyundai definitely has changed.  


Hyundai Sonata Hybrid - "Anachronistic City" from Innocean on Vimeo.


Agency: Innocean, Huntington Beach

ASC: Truth in Advertising

How true advertising really is? And does it really matters? According to ASC it does. So, Advertising Standards Canada (ASC) launched the campaign “truth in advertising” with agency partner Cossette to illustrate that “Truth in advertising matters”.
The national campaign runs across television, radio, print, outdoor and online in English in French.

Check out the site too: http://www.adstandards.ca/en/PSA/site/

Johnnie Walker: Manuscript of Insistence

Incredible visuals. Great campaign.

Advertising Agency: Leo Burnett, Taipei, Taiwan
Creative Director: Jacky Chen
Art Directors: Jacky Chen, Alex Liu
Copywriter: Phoenix Tsai
Published: October 2010

Nike: Kobe Bryant is "The Black Mamba"

Kobe Bryant's nickname is Black Mamba. The largest venomous snake in Africa. Now Kobe is the star in a short film directed by Robert Rodriguez. And he is not alone. Nike's short film features Bruce Willis and Danny Trejo too. The first trailer has just been released. Enjoy.

Avis: Reunion

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic
Published: January 2011