Audi Super Bowl 2011: Luxury Prison

Audi tries hard to prove that Mercedes especially and all that the star on the hood reflects is a thing from a past. The old luxury. Audi is the new luxury. A modern one.

Prior to the Super Bowl, and the A8 “Release The Hounds” commercial, Audi released two videos set in a “Luxury Prison” in order to built the story. In the first 3 minutes video we see rich guys, representing the old school, trying to startle young rich kids. In the second video Kenny G uses his saxophone to calm down the inmates. The third video is the Super Bowl spot.

Great work from Venables Bell & Partners. They've created an integrated campaign, using TV, a twitter competition, and a luxury estate sale where they are auctioning off old luxury items in exchange for new one.

The Startled Smart video:


Kenny G Riot Suppressor video:


Release the Hounds Super Bowl video:



Advertising Agency: Venables Bell & Partners

Big Pond Adelaide Film Festival

Clemenger BBDO in Adelaide, transformed a bus shelter into the world's smallest movie theatre, to promote the upcoming BigPond Adelaide Film Festival. The mini cinema features authentic theatre seating, curtains and a projector showing screenings each evening at 9pm.

Advertising Agency: Clemenger BBDO Adelaide
Art Director / Copywriter: Amy Weston
Creative Director: Geoff Robertson
Creative Director: Greg Knagge
Art Director: Dave Lawson
Producer: Michelle Treloar
Producer: Kirsty Allison
Account manager: Ana Coelho
Country: Australia

Stella Artois Super Bowl Ad with Adrien Brody

Stella Artois’ first Super Bowl spot features Adrien Brody. In the spot that is part of the campaign "She Is a Thing of Beauty", Brody plays plays a crooner in an underground jazz club in the early '60s. Although the club is packed with gorgeous women, he sings only for Stella Artois.

Advertising Agency: Mother

Bridgestone Super Bowl 2011: Carma, Reply All

Sony Ericsson Xperia PLAY: Android's surgery

The first commercial of the new Sony Playstation phone, called "Xperia Play".
The game is on and Android needs a couple of thumps to start playing. Since these is an illegal operation, the surgery is done in a dirty back-alley. We are used to extreme spots for the Playstation series and this spot is without question a worthy one for the Playstation phone.

Making Future Magic: iPad light painting

This is at least an impressive project.
Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad.  In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.


More info about this project here.

Advertising Agency: Dentsu London

Walt Disney Pictures: Alice in Wonderland

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca
Published: March 2010