Dead Island: Story trailer

A fantastic story trailer for " Dead Island", a zombie-genre game.

The story unfolds in reverse and we see a dead kid going backwards until all the family is together. Before the zombie outbreak. It's very clever that an excellent music is used instead of screaming. I'm waiting for the gameplay trailer to see if they can keep up to this one.

BMW: Cut through Winter

Excellent direct mail for BMW.

Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Alex Manahan
Art Director: Andrew Bernardi
Associate Creative Directors: Mike Sipley, Mike Dietrich
Production Manager: Cecily Lo
Account Director: Daryn Sutherland
Designer: Sarah Cosentino

Jim Beam - "Bold Choice" featuring Willem Dafoe

Willem Dafoe made a choice to get out of Milwaukee and head to New York when he was young. In this Jim Beam commercial, Dafoe speaks about Bold Choices, about life-changing decisions. He plays all the characters, all the professions he could have undertake if he didn't made the right choice. The bold choice.   



Advertising Agency: StrawberryFrog

Lee: Never wasted

"With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags."

 Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna

Cola- Zero- The Train

Cola Zero gets Creative… at high speed!


Cola- Zero- The Train from Gravity on Vimeo.

by Gravity

Vodafone Double Rainbow

VERY Funny!!!

Paul 'Bear' Vasquez, the king of doubles (YouTube sensation 'Double Rainbow') sees doubles everywhere in Vodafone's spot for the promotion of its Double Back offer.



Advertising Agency: Colenso BBDO, New Zealand

Audi Super Bowl 2011: Luxury Prison

Audi tries hard to prove that Mercedes especially and all that the star on the hood reflects is a thing from a past. The old luxury. Audi is the new luxury. A modern one.

Prior to the Super Bowl, and the A8 “Release The Hounds” commercial, Audi released two videos set in a “Luxury Prison” in order to built the story. In the first 3 minutes video we see rich guys, representing the old school, trying to startle young rich kids. In the second video Kenny G uses his saxophone to calm down the inmates. The third video is the Super Bowl spot.

Great work from Venables Bell & Partners. They've created an integrated campaign, using TV, a twitter competition, and a luxury estate sale where they are auctioning off old luxury items in exchange for new one.

The Startled Smart video:


Kenny G Riot Suppressor video:


Release the Hounds Super Bowl video:



Advertising Agency: Venables Bell & Partners