TMF Travel: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

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Advertising Agency: Duval Guillaume Antwerp, Belgium

Liaison Dangereuse: Striptease shopping

Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?

Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.

Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.

Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.


Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone

Discovery Science Ident - the Human Element

Amazing work for "The Human Element" a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining.

Making of:



behance.net/​gallery/​Discovery-Science-Ident-the-Human-Element/​1027575

CREDIT LIST
Executive Producer -Chris Leow
CG Director -Sawoozer Wang
CG Artist
James Chen ,Juin Chang ,Lance Ni ,MJ Huang
CG Assistant
Mu Lin ,Xiang Wang
Creative Director -Alex Edwards
Director of Production -Gregory Lowe
Shoot Producer -Jo Plomley
Audio Engineer -Lim Koon Soo ,David Ong

BMW i : The new sub-brand of BMW

BMW launched a few days ago its new sub-brand called BMW i.
BMW i will produce electric and hybrid cars only starting on 2013 with i3 and i8 models. 

BMW i Concept:

At the heart of BMW i is a holistic approach to future mobility: Cutting edge materials, purpose-built vehicle architectures and next generation production technology deliver an unparalleled driving experience with benchmark energy efficiency and sustainability. BMW i could not have achieved all this by sticking to conventional concepts, so instead we have explored completely new territories.

More at http://www.bmw-i.com/en_ww/

Durex Condoms: Feather

Advertising Agency: 3-Sixty Brand Communications, Singapore
Senior Art Director: Stez Chong
Art Director: WinCannie Jap

Mercedes Benz: Left Brain - Right Brain Campaign

Another great work from Israel. This time for Mercedes Benz.
The illustrations are more than great, the copy is good but its the same in all three.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Mad Magazine

It is very funny the way Mad magazine reverted the famous Economist's outdoor.

For those who don't remember, here's the Economist outdoor:

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson