Wednesday, 2 March 2011

AIP Foundation: Coffin

This spot really delivers the message. It's very sad but also very true that people -not only in Vietnam- let their kids ride in the back of a motorcycle or in the rear seats of the cars, without helmet or seatbelts. In Greece I see it all the time.



Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios

Friday, 25 February 2011

Tai Ching: Counterfeits

Very funny. A Chinese restaurant is proud of its origin and the most important, it is original. Take a moment to look at all the logos they have created. Nokla for nokia, Like for Nike Mc Ronalds,... Great indeed.



Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes

Pulp Books

Read yourself interesting.
A true statement, beautify illustrated in this print campaign for Pulp Books book store in South Africa.






Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew

TMF Travel: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.



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Advertising Agency: Duval Guillaume Antwerp, Belgium

Liaison Dangereuse: Striptease shopping

Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?

Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.

Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.





Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.


Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone

Wednesday, 23 February 2011

Discovery Science Ident - the Human Element

Amazing work for "The Human Element" a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining.




Making of:



behance.net/​gallery/​Discovery-Science-Ident-the-Human-Element/​1027575

CREDIT LIST
Executive Producer -Chris Leow
CG Director -Sawoozer Wang
CG Artist
James Chen ,Juin Chang ,Lance Ni ,MJ Huang
CG Assistant
Mu Lin ,Xiang Wang
Creative Director -Alex Edwards
Director of Production -Gregory Lowe
Shoot Producer -Jo Plomley
Audio Engineer -Lim Koon Soo ,David Ong

BMW i : The new sub-brand of BMW

BMW launched a few days ago its new sub-brand called BMW i.
BMW i will produce electric and hybrid cars only starting on 2013 with i3 and i8 models. 


BMW i Concept:

At the heart of BMW i is a holistic approach to future mobility: Cutting edge materials, purpose-built vehicle architectures and next generation production technology deliver an unparalleled driving experience with benchmark energy efficiency and sustainability. BMW i could not have achieved all this by sticking to conventional concepts, so instead we have explored completely new territories.






More at http://www.bmw-i.com/en_ww/

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