Mercedes-Benz: Transparent walls

Imagine yourself driving and be able to see through walls on interceptions. Then you would probably see danger way ahead.

This was Jung von Matt/Elbe's idea to showcase Mercedes-Benz's new system called Pre-Safe. This system detects road danger and can take control of the car to avoid it.

How the transparent walls worked: They used a camera to film one side of the road and live feed the other side on a wall thus make it transparent. A great installation. And a great surprise for the drivers.



Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz

It Works Fingerprint Security System: Office, Lab, Home

A great print ad. The idea and the execution is terrific.

Advertising Agency: SpicyH, Bangkok, Thailand
Production company: MasterScene
Executive Creative Director: Woon Hoh Siew
Creative Director: Gaek Bee Lee
Art Directors: Apiwat Pattalarungkhan, Adam Pamungkas
Copywriter: Irvine Prisilia
Photographer: Clarissa Peddy Photography
Retoucher: OIC

IKEA: Organize your desktop

IKEA organizes your desktop. Download the app and place all the items on your desktop in an EXPEDIT storage unit.

Advertising Agency: Laboratory Ideas, Laboratory Digital, Budapest, Hungary
Creative Director: Sándor Haszon, Alex Szénássy
Copywriter: Judit Kun
Art Director: Diána Pusztai, Sándor Haszon
Illustrator: Péter Muka
Developer: Gergely Muka
You can download the app here.

2HA Winery: Cabernet, Riesling, Tabunello

Interesting approach from a Hungarian winery.

Advertising Agency: White Rabbit, Budapest, Hungary
Creative Directors: Levente Kovács, István Bracsok
Art Directors: István Bracsok, Viktor Uhrin
Copywriter: Levente Kovács
Illustrator: Viktor Uhrin
Photographer: Gábor Fiala

Nissan Micra: Park Assistant

Smart and funny. I guess that you won't mind find this on your car and probably you would read it.

Advertising Agency: TBWA\ Barcelona, Spain
Creative Directors: Fer Garcia, Juank Espejo
Art Director: Ferran Mestre
Copywriter: Edu Escudero
Photographer: Felipe Mena
Published: February 2011

Volkswagen - Fox no Planeta Terra - Twitter Zoom

Volkswagen sponsored the Planeta Terra Festival (big music festival in São Paulo) in order to bring Fox closer to the youngsters of Sao Paolo.

BBDO Brasil came up with an idea involving twitter, Google maps and prizes. They hid festival tickets across the city and launched a microsite where you could find them by using Google Maps. But, in order to zoom in you had to tweet the #foxatplanetaterra hash tag. The more tweets the more you could zoom in until you could reveal the location of the ticket. Then you just had to run and get it. This went on for four days and four nights.


The results? It only took 2 hours for the tweet #foxatplanetaterra to reach  No 1 in São Paulo's TrendTopic and stayed there for the whole campaign.




Advertising Agency: BBDO Brazil

AIP Foundation: Coffin

This spot really delivers the message. It's very sad but also very true that people -not only in Vietnam- let their kids ride in the back of a motorcycle or in the rear seats of the cars, without helmet or seatbelts. In Greece I see it all the time.



Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios