CPNB (Collective Promotion Dutch Literature): Written Portraits

Each year CPNB (Collective Promotion Dutch Literature) organises the Dutch Book Week to promote Dutch literature. And every year a specific genre is being profiled. This year the(auto) biography is featured. This is translated in the theme ‘GeschrevenPortretten’, which translates in Written Portraits’. Van Wanten Etcet era created the campaign, which show the different faces behind the (auto) biographies. AnneFrank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of thebiographic Book Week give away). Souverein made the artwork and did an amazingjob creating realistic images. Even original book pages were used for the text inside the portraits to get right structure for each portrait.

Advertising Agency: Van Wanten Etcetera, Amsterdam, The Netherlands
Creative Directors: Markus Ravenhorst, Maarten Reynen
Art Directors: Maarten Reynen
Copywriters: Markus Ravenhorst
Illustrator: Souverein
Published: March 2011

Mercedes-Benz: The Sprinter applies for a job

Tough times to get a job. Even for a hard working van like Splinter. So, why wait and not sent a few job applications?

Lukas Lindemann Rosinski, carved words on the tires of the Mercedes van, send the Splinter on a mud bath and then made it wrote its own application letters.

A very impressive direct mail.
 


Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Executive Creative Directors: Arno Lindemann, Bernhard Lukas
Creative Directors: Thomas Heyen, Markus Kremer, Jakob Kriwat
Art Directors: Markus Kremer, Damian Kuczmierczyk
Copywriter: Thomas Heyen
Designer: Victor Aloji
Account: Jascha Oevermann
SFX: Thomas Beecken
Producer: Martin Schoen
Director: Marc Bethke

AIDES: Smutley

Smutley, an alley cat with nine lives to spare and promiscuous as hell, nails every species comes in its way.

This is the main character in the new campaign of AIDES, the French non-profit organization for AIDS prevention.

So, although Smutley comes with nine lives you come with just one. Use condoms.

Advertising agency: Goodby Silverstein & Partners

Channel: Coco Mademoiselle - The Film

For all Keira Knightley's fans out there.
The new Channel film with Keraand Alberto Ammann, directed by Joe Wright.
Music : "It's a man's man's man's world" (James Brown, Betty Newsome), performed by Joss Stone.

First Floor Bar and Restaurant: Drunken Direction Signs

Objective: ‘First Floor’-a pub located in Asia’s largest IT hub Nehru Place, Delhi. Around 2 million visit this marketplace everyday. Despite this large plausible customer base ‘FIRST FLOOR’ remained lost amongst zillions of shops. The challenge was to make consumers take notice of ‘First Floor’ and direct them to it.

Creative Solution: Nehru Place is infested with billboards and posters. The regulars have learnt to ignore them. These have turned into blind spots. Any traditional medium would just not have attracted any attention in this environment. So we got the Human Direction Signs drunk ! For one week, everyday 7 human direction signs, pretended to be happily passed out at variuos places across the market, with t-shirts stating the ‘distance’ and ‘direction’ to ‘First Floor’.

Result:This unusual sight was hard to miss. On a hot drab afternoon this quirky vision attracted several people towards it. Passerbys took a break, relating to the visual of the happy drunken tippler, some following these milestones right up to the pub. The bar became a topic of discussion amongst the crowds and began attracting consumers as an availble hangout destination. ‘First Floor’ reported a 62% increase in footfalls within a fortnight. The drunken direction signs were much talked about and the pub has got an excellent word of mouth publicity going on till date.

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Tirtha Ghose, Nakul Sharma
Art Director: Partha Sengupta
Copywriters: Annie Napolean
Photographer / Cameraman: Biplob Sardar

Mediaset Premium Pay TV: Stadium

Great idea that will surely touch the football fans. 

Advertising Agency: Euro RSCG, Milan, Italy
Art Directors: Antonio Campolo
Copywriter: Luigi Fattore
Illustrator / Photographer: Alessandro Dalla Fontana
Published: January 2011

Nike Better World: Recycled Ad

Nike Better World, a subsidiary of Nike, is known for making eco-friendly products and trying to make the world better through sports. So they made a true eco-friendly viral spot. Nike recycled its own commercials and produced a brand new 2 minute viral spot. Check it out and visit the site: www.nikebetterworld.com/