TUI.com: Bad Weather Vacation case study

Great weather is an essential part of your vacations. Especially if you live in a country with harsh winter like Germany. But what if this harsh winter gave you the opportunity to win a dream vacation?

TUI, one of the biggest tourism firms in Germany, launched last winter the “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

TUI Bad Weather Vacation-Case Movie from Babel Zabel on Vimeo.



Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh
Published: January 2011

Hasbro: You know more than you think.

Very accurate print ad for Trivial Pursuit. You really have to search deep inside to remember the answer.

Advertising Agency: DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Augustin Camus
Copywriter: Arnaud Viallaneix
Illustrator: Augustin Camus
Account Team: Marie-Laure Dangeon, Cécile Cabon, Juliette Ferre

Dahon: Unfold your world

Advertising Agency: Bates141, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Andreas Junus
Copywriter: Iyan Susanto
Illustrator: Dini Tamiyati Umar
Published: January 2011

AirWick: Bucket

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Photographer: Pawel Fabjanski
Published: April 2011

Mitsubishi ASX Knee Airbags

Nice concept. And solid. I just checked it and you can order any Mitsubishi model with knee airbags. In Greece at least you can.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humberto Fernandez
Copywriter: Ricardo Dolla
Illustrator: Manipula
Published: March 2011

AIDES Willy the Tourist

About a month ago, AIDES released Smutley, the alley cat who humps everything in its way. Now Goodby, Silverstein & Partners, take a penis on vacation. Willy, the penis traveller, spends his time gathering frequent flyer miles, as he wonders in cities around the world, illustrating that you never know the miles a penis has, so you have to take protection.



Agency – Goodby, Silverstein & Partners Executive
Creative Director – Erik Vervroegen
Art Director – Antonio Marcato
Art Director – Raphael Milczarek
Copywriter- Will Elliott
Producer – MJ Otto
Account Director- Francois Grouiller
Account Manger: Thibaud Vincent-Genod
Account Operations- Natalie Kassab, Renee Fisher
Business Affairs- Bess Cocke
Executive Assistant- Jodi Maxwell
Production Company – Seagulls Fly
Executive Producer – Yogi Graham
Producer- Jay Redmond
Director: Luciana Jordao
Co-Director- Luciana Fintelmam

Jack Daniel's Tennessee Honey: King bee

Jack Daniel’s Tennessee whiskey is releasing a honey-flavored variation.
And, the spokesperson is “King Bee.” A drunk bad-to-the-bone bee with a black motorcycle helmet that can pollinate flowers and explode logs on contact.

The campaign continues online on Facebook where you can watch 4 additional mini spots.



Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Copywriter: Peter Hughes
Agency Producers: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti