Fiat Street Evo: iPhone app

A small budget is not a problem. Lack of ideas is the problem. Leo Burnett Madrid, had a very clever idea for the promotion of the new Fiat Punto Evo. The target group was the tech savy generation so they made an iPhone app that treats road signs like QR Codes. People used the app to capture the signs and get relative  information on the features of the Punto Evo like the park assist from a parking sign or the breaking system from a stop sign.

To make the game more fun and appealing, hundreds of signs had hidden prizes and the first who discovered them, won the prize.





Agency: Leo Burnett Madrid

Thien Long: Fun Facts

Fantastic animation by Auckland’s Cirkus Productions for the TVC campaign for Vietnamese stationery supplier Thien Long.

The campaign focuses on ‘Fun facts’ such as "A blue whale’s tongue weighs more than an elephant".

Agency: OgilvyVietnam

Animation: Cirkus

TUI.com: Bad Weather Vacation case study

Great weather is an essential part of your vacations. Especially if you live in a country with harsh winter like Germany. But what if this harsh winter gave you the opportunity to win a dream vacation?

TUI, one of the biggest tourism firms in Germany, launched last winter the “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

TUI Bad Weather Vacation-Case Movie from Babel Zabel on Vimeo.



Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh
Published: January 2011

Hasbro: You know more than you think.

Very accurate print ad for Trivial Pursuit. You really have to search deep inside to remember the answer.

Advertising Agency: DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Augustin Camus
Copywriter: Arnaud Viallaneix
Illustrator: Augustin Camus
Account Team: Marie-Laure Dangeon, Cécile Cabon, Juliette Ferre

Dahon: Unfold your world

Advertising Agency: Bates141, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Andreas Junus
Copywriter: Iyan Susanto
Illustrator: Dini Tamiyati Umar
Published: January 2011

AirWick: Bucket

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Photographer: Pawel Fabjanski
Published: April 2011

Mitsubishi ASX Knee Airbags

Nice concept. And solid. I just checked it and you can order any Mitsubishi model with knee airbags. In Greece at least you can.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humberto Fernandez
Copywriter: Ricardo Dolla
Illustrator: Manipula
Published: March 2011