Ferrari World Abu Dhabi: It's your turn

Ferrari World Abu Dhabi is the largest indoor theme park. It features, among other things, the world's fastest roller-coaster. in just only 52m and less than 5 seconds, it reaches a speed of 240km.
That is a hell-of-a-ride.

Agency TBWA\Raad
Executive creative director Milos Ilic
Creative director Saadi Alkouatli
Associate creative director Cindy Hammel
Copywriter Cindy Hammel
Art director Amritraj Gupta
Agency producer Rouba Asmar
Production company City Films
Director Xavier Mairesse

AIDES: The World of Sex

Another great one from AIDES.

Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA
Executive Creative Director: Erik Vervroegen
Associate Creative Director/Copywriter: Spencer Riviera
Art Director: Chris Valencius
Associate Creative Director/Art Director: Nick Spahr
Illustrator: Rod Hunt
Art Buyer/Producer: Kelly Grubb
Published: March 2011

Dirt Devil: The Exorcist

very funny.



Creative: Andre Price
Director: Andreas Roth
Producer: Christian Hergenröther
DOP: Roland Stuprich
Music / Sounddesign: The German Wahnsinn Team
Editor: Alexander Menkö
Production Company: Filmakademie Baden-Württemberg
Published: April 2011

Fiat Street Evo: iPhone app

A small budget is not a problem. Lack of ideas is the problem. Leo Burnett Madrid, had a very clever idea for the promotion of the new Fiat Punto Evo. The target group was the tech savy generation so they made an iPhone app that treats road signs like QR Codes. People used the app to capture the signs and get relative  information on the features of the Punto Evo like the park assist from a parking sign or the breaking system from a stop sign.

To make the game more fun and appealing, hundreds of signs had hidden prizes and the first who discovered them, won the prize.





Agency: Leo Burnett Madrid

Thien Long: Fun Facts

Fantastic animation by Auckland’s Cirkus Productions for the TVC campaign for Vietnamese stationery supplier Thien Long.

The campaign focuses on ‘Fun facts’ such as "A blue whale’s tongue weighs more than an elephant".

Agency: OgilvyVietnam

Animation: Cirkus

TUI.com: Bad Weather Vacation case study

Great weather is an essential part of your vacations. Especially if you live in a country with harsh winter like Germany. But what if this harsh winter gave you the opportunity to win a dream vacation?

TUI, one of the biggest tourism firms in Germany, launched last winter the “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

TUI Bad Weather Vacation-Case Movie from Babel Zabel on Vimeo.



Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh
Published: January 2011

Hasbro: You know more than you think.

Very accurate print ad for Trivial Pursuit. You really have to search deep inside to remember the answer.

Advertising Agency: DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Augustin Camus
Copywriter: Arnaud Viallaneix
Illustrator: Augustin Camus
Account Team: Marie-Laure Dangeon, Cécile Cabon, Juliette Ferre