Wednesday, 15 June 2011

Tata Beverages Billy Tea

Excellent copy.





Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Quenton Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Published: June 2011

Stella Artois: Respect

In this beautiful spot for Stella Artois, Mother London, shows that chivalry is still alive. 

The new spot "Respect", part of the "She is a Thing of Beauty" campaign, features a gallant young man in Prague laying down his clothes so a young lady can cross a paddle. Starting with his coat he continuously laying down, one after the other, all his clothes until he is left with his underwear. His underwear will only come off for Stella Artois in a final mark of respect.

Agency: Mother London
Director: Patrick Daughters
Producer: Matthew Fone
Line Producer: Charlotte Marmion
Director of Photgraphy: Martin Ruhe
Editor: Joe Guest
Post Production: The Moving Picture Company
Post Production Producer: Julie Evans
VFX Supervisor: Bill McNamara
Production Company: Riff Raff Films
Production Company: The Directors Bureau
Local Production company: Unt Sofa
Line Producer: Filip Hejduk
Line Producer: Petra Ondrickova
Production Manager: Veronica Lencova
Production Designer: Petr Kunc
1st AD: Shakir Hafoudh

Tuesday, 14 June 2011

Zonacitas.com: "Singles Finder" app

With this great app it will be difficult to stay single in Buenos Aires. Thanks to Ogilvy, Argentina and the "Singles Finder" app they have created for Zonacitas.com -the major Argentine portal to find the perfect date- you are now able to know exactly how many singles are on a bar, pubs, etc. before you enter.

Ogilvy, worked on the concept: “Love is out there. If we get organized, there’s plenty for all” and gave Argentinians a simple yet effective way to increase their chances. So, all you have to do if you are single, is to download the free smartphone app that gives you the exact amount of single prospects in each location, go in and get yourself a date.





Advertising Agency: Ogilvy, Argentina

Client: Dridco
Brand: Zonacitas.com
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

Friday, 10 June 2011

Shieldtox Naturgard: Natural protection

It's fresh. It delivers the product benefit simply and effectively. It is funny and memorable.
It's a really great work from Thailand.




Advertising Agency: Euro RSCG, Bangkok, Thailand

Rocksmith: Gyitar baby viral

It's so fake but still funny and a good viral for Rocksmith guitar games.

Wednesday, 8 June 2011

Greenpeace: Barbie's rainforest destruction

Greenpeace claims that Mattel is destroying rainforests for toy packaging.



They've created the following film, where Barbie's boyfriend Ken is interviewed and when he learns that Barbie is a serial killer he gets very angry and dumps her.

Check also the Facebook page where you can unlike Barbie and visit your country's Greenpeace site.

http://www.greenpeace.org/ken


What do your think of this approach from Greenpeace?

Jeep Wrangler: Drive your track

We all have our favourite driving music. Leo Burnett Iberia created an interesting site where you can upload your music and a software reads the sound waves and projects a route on mountain tops. It also reads your IP and displays a map from where you live to the selected landscape.






Give it a try at www.driveyourtrack.com 


Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas
Copywriter: Chacho Puebla
Art Directors: Paulo Areas, Lucas Zaiden
Designer: Lucas Zaiden
Digital Creatives: Horacio Panella, Victor Moreno
Head of Digital: Asier Garcia
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Horacio Panella
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gomez-Escolar
Account Supervisor: Paco Sanchez
Account Executive: Jaime Blanco
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