Zonacitas.com: "Singles Finder" app

With this great app it will be difficult to stay single in Buenos Aires. Thanks to Ogilvy, Argentina and the "Singles Finder" app they have created for Zonacitas.com -the major Argentine portal to find the perfect date- you are now able to know exactly how many singles are on a bar, pubs, etc. before you enter.

Ogilvy, worked on the concept: “Love is out there. If we get organized, there’s plenty for all” and gave Argentinians a simple yet effective way to increase their chances. So, all you have to do if you are single, is to download the free smartphone app that gives you the exact amount of single prospects in each location, go in and get yourself a date.

Advertising Agency: Ogilvy, Argentina

Client: Dridco
Brand: Zonacitas.com
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

Shieldtox Naturgard: Natural protection

It's fresh. It delivers the product benefit simply and effectively. It is funny and memorable.
It's a really great work from Thailand.

Advertising Agency: Euro RSCG, Bangkok, Thailand

Rocksmith: Gyitar baby viral

It's so fake but still funny and a good viral for Rocksmith guitar games.

Greenpeace: Barbie's rainforest destruction

Greenpeace claims that Mattel is destroying rainforests for toy packaging.

They've created the following film, where Barbie's boyfriend Ken is interviewed and when he learns that Barbie is a serial killer he gets very angry and dumps her.

Check also the Facebook page where you can unlike Barbie and visit your country's Greenpeace site.

http://www.greenpeace.org/ken


What do your think of this approach from Greenpeace?

Jeep Wrangler: Drive your track

We all have our favourite driving music. Leo Burnett Iberia created an interesting site where you can upload your music and a software reads the sound waves and projects a route on mountain tops. It also reads your IP and displays a map from where you live to the selected landscape.

Give it a try at www.driveyourtrack.com 


Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas
Copywriter: Chacho Puebla
Art Directors: Paulo Areas, Lucas Zaiden
Designer: Lucas Zaiden
Digital Creatives: Horacio Panella, Victor Moreno
Head of Digital: Asier Garcia
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Horacio Panella
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gomez-Escolar
Account Supervisor: Paco Sanchez
Account Executive: Jaime Blanco

Librairie L'Échange: used books

Advertising Agency: Brad, Montreal, Canada
Creative Director: Carle Coppens
Art Director: Patrick Seymour
Copywriter: Carle Coppens
Illustrator: Patrick Seymour

Volkswagen New Polo GTI: Date Drive

"The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it."

A great way to get your target audience to make a test drive. Ogilvy South Africa worked on a simple insight. A fast car increase your chances to score.
See the app here: http://www.datedrive.co.za

Advertising Agency: Ogilvy, Ogilvy Interactive, Ogilvy Action, Ogilvy PR, Cape Town, South Africa
Creative Directors: Chris Gotz, Nicholas Wittenberg
Art Director: Jennifer MacFarlane
Copywriter: Cuan Cronwright
Published: May 2011