Monday, 27 June 2011

Erik Qualman: Social Media Revolution 3

Impressive facts in the new version of Eric Qualman's Social Media Revolution.



Created by Eric Qualman http://www.socialnomics.net/

Friday, 24 June 2011

Tesco: Homeplus Subway Virtual Store

This is a truly remarkable idea for Tesco (actually “Homeplus since their re-branding) in South Korea.


A virtual super market in a subway where you can buy products simply by scanning a QR code with your smartphone. The products are being delivered to your house as soon as you go back.
The campaign just won Grand Prix in Media, and Gold Lions for Direct and Outdoor.





Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Executive Creative Director: Joungrack Lee
Art Director: Youna Chung
Art Director: Youbin Bang
Art Director: Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han
Creative Director: Youna Chung
Computer Graphic: Moon & Sun

Tuesday, 21 June 2011

Rob Zombie's Woolite: Torturer

A hooded man. A torturing device. Stretch. Shrink. Fade. Stop the torturing. Save them.

No, it's not another horror movie but the brand new commercial for Woolite. Directed from Rob Zombie, the heavy metal musician / horror film-maker, the spot features a hooded man torturing clothes in a horror movie style. Launched first in Facebook on June 16th.

This is definitely a new approach to detergent ads. Bravo to Jiri Kulik, General Manager US Household Marketing at Reckitt Benckiser, who had the guts to give the green light. And, of course Euro RSCG New York to present the idea.



Agency: Euro RSCG New York
Executive creative director: Rahul Sabnis

MINI maps: Facebook racing game

You really have to try this one. It's a superb project both technically and conceptually.
DDB Paris and Unit9 brought together Google Maps, flash and Facebook in order create an incredible real time multiplayer racing game where you can customize the Mini of your choice and race wherever you want with friends or foes.

Play: MINI MAPS

I had a problem running the game on Firefox but on Google Chrome runs smoothly.




Agency: DDB Paris 
Brand: MINI  
Director: Christian Etter  
Interactive Producer: Richard Rowe  
Technical Director: Gilles Boisselet 
Tech Lead & Developer: Maciej Zasada 
Visual Flash Developer: Pawel Klimkowski 
Back End Development : Stefano Guidolin & Thomas Pedoussaut  
Designers: Edmund Fung & Felipe Hansen  
Sound Effects: Christiano Sossi 
Production Company: unit9

Monday, 20 June 2011

Newsweek: Assange

Advertising Agency: LP 360 comunicação, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Account Director: Sergio Rebollo

Club Orange: The Best Bits in the World

Very juicy. Club Orange goes all sexy in this spot. Start squeezing.
(Thanks Ellen)




Client: Britvic Ireland
Agency: Chemistry
Copywriter: Emmet Wright
Art Director: Nicole Sykes
Agency Producer: Fiona McGarry
Creative Directors: Emmet Wright and Mike Garner
Production Company: Blinder
Director: Richie Smyth
Producer: Michael Duffy

Skoda: Curriculum Vitae

It's not the first paper world we see, but it is still an amazing work.



Skoda - Curriculum Vitae from weareflink on Vimeo.

Agency: Leagas Delaney Praha
Production Company: weareflink@Bakery Films
Director: weareflink
Creative Lead: Niko Tziopanos
Director of Photography: Roman Jakobi
Executive Producer: Andreas Lampe, Florian Sigl
Producer: Karsten Müller, Tini Schwarz
Lead CG Artist & Compositing: Moritz Gläsle
CG Artists: Nils Engler, Stefan Galleithner, Phillip von Preuschen, Martin Sächsinger, Christian Schnellhammer, Alex Heyer, Niko Tziopanos
Compositing: Moritz Gläsle, Markus Gratl, Alexander von der Lippe
Music & Sound Design: Supreme Music, Hamburg
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