BMW 1M Vs Helipad viral

The second viral video from BMW Canada for the BMW 1M. Excellent.



For the few who missed the concrete walls:

Greenpeace: VW - The Dark Side

"Our home—Earth—is in trouble. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen."

Greenpeace made a spoof of the great VW spot and calls out to everyone to join the rebellion against VW in order to turn them away from the dark side. So, be a good Jedi knight and sign the form.



Join the rebellion here.

Miller: Boombox

It's more than a cool package, it's a brilliant idea that can drive sales up to 300% since you'll definitely want to buy all three packages.

Advertising Agency: Manajans/JWT, Istanbul, Turkey
Creative Directors: Emine Noyan, Kaan Tanman
Copywriter: Cemre Tutar
Art Director: Orkun Yontem
Graphic Designer: Sinan Özçelik
3D Design: f/2.8 photograph studio

Erik Qualman: Social Media Revolution 3

Impressive facts in the new version of Eric Qualman's Social Media Revolution.



Created by Eric Qualman http://www.socialnomics.net/

Tesco: Homeplus Subway Virtual Store

This is a truly remarkable idea for Tesco (actually “Homeplus“ since their re-branding) in South Korea.


A virtual super market in a subway where you can buy products simply by scanning a QR code with your smartphone. The products are being delivered to your house as soon as you go back.

The campaign just won Grand Prix in Media, and Gold Lions for Direct and Outdoor.

Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Executive Creative Director: Joungrack Lee
Art Director: Youna Chung
Art Director: Youbin Bang
Art Director: Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han
Creative Director: Youna Chung
Computer Graphic: Moon & Sun

Rob Zombie's Woolite: Torturer

A hooded man. A torturing device. Stretch. Shrink. Fade. Stop the torturing. Save them.

No, it's not another horror movie but the brand new commercial for Woolite. Directed from Rob Zombie, the heavy metal musician / horror film-maker, the spot features a hooded man torturing clothes in a horror movie style. Launched first in Facebook on June 16th.

This is definitely a new approach to detergent ads. Bravo to Jiri Kulik, General Manager US Household Marketing at Reckitt Benckiser, who had the guts to give the green light. And, of course Euro RSCG New York to present the idea.



Agency: Euro RSCG New York
Executive creative director: Rahul Sabnis

MINI maps: Facebook racing game

You really have to try this one. It's a superb project both technically and conceptually.
DDB Paris and Unit9 brought together Google Maps, flash and Facebook in order create an incredible real time multiplayer racing game where you can customize the Mini of your choice and race wherever you want with friends or foes.

Play: MINI MAPS

I had a problem running the game on Firefox but on Google Chrome runs smoothly.

Agency: DDB Paris 

Brand: MINI  

Director: Christian Etter  

Interactive Producer: Richard Rowe  

Technical Director: Gilles Boisselet 

Tech Lead & Developer: Maciej Zasada 

Visual Flash Developer: Pawel Klimkowski 

Back End Development : Stefano Guidolin & Thomas Pedoussaut  

Designers: Edmund Fung & Felipe Hansen  

Sound Effects: Christiano Sossi 

Production Company: unit9