Citroën UK: DS4SEEKERS - A game of hide and seek

A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.

It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.

Agency: OMD UK.

Captain Morgan's: Glass

Captain Morgan saves the poor little waitress and gets the party started.



If you liked the song here it is:




Advertising Agency: Anomaly, USA
Art Director: Jon Zast
Copywriter: Andy Carrigan
Creative Directors: Mike Byrne
Producer: Andrew Loevenguth
Prod Company: Smuggler
Director: Tom Hooper
EPs: Brian Carmody, Patrick Milling Smith
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Aaron Tompkins
Producer: Helena Lee
Telecine: Company 3
Colorist: Tim Masick
Post/Effects: Framestore NY
Senior Producer: Satoko Iinuma
VFX supervisors: Jonathan Hairman, Andy Rowan-Robinson
Lead Flame artist: Ben Cronin
Flame: Murray Butler, David Forcada, Miyuki Shimamoto
Flame Assists: Sabrina Tenore, Mayuko Saito
CG lead: Andy Rowan-Robinson
CG artists: Michitaka Inoue, Jessenia Nauta, Chris Caulfield, Tyler Heckman, Jenny Bichsel, Jesse Flores, Christina Lum
Audio Post: audioEngine
Mixer: Tom Goldblatt
Producer: Jessie Meade Executive
Producer: Sharon DiTullio-Tepper
Music: Pull
Sound Design: Noises
Digital Sound Designer: Kim Christensen

Skittle: "Newlyweds" - Dir. Cousins (parody)

Guy unloads his load of Skittles all over his wife. Satire by Share The Rainbows, a digital parody of Skittles.

HUGO BOSS: HUGO Just Different - The YouTube Interactive Experience

A head turning interactive experience by Hugo Boss for the promotion of the new fragrance "HUGO Just Different". They shot a video with three variations which you can watch simply by moving your head left or right. Your webcam picks up the movement and the site's head-tracking technology reads it and changes the video.

You can choose between movie, story and theatrical mode. Each version contains different elements. It is definitely worth checking out. If you don't have a webcam you can use left and right keys on your keyboard.







   

Primitive: Have A Yummy Summer

With this post i wish you a great weekend and a yummier summer.

Toyota: Window to the World

With this installed everyone would like to ride on the back seats of the car.


"Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the consultancy arm of Copenhagen Institute of Interaction Design (CIID) had for Toyota’s “Window to the World” vehicle concept." More info here

Mountain Dew: Paintball street art

Mountain Dew launched a street-art campaign through a Facebook competition. Fans are challenged to create a street art masterpiece and win £5K. For the promotion of the campaign the artists Graffiti Kings used paintball guns to create Johnny Knoxville and Dave Grohl faces in London’s graffiti hub, the Leake Street Tunnel.
Impressive work.