Corre Cutia Bookstore: Catchy Stories

If your read a lot you have to love these ads.

Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
Published: December 2011
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Kleenex: Feel Good

Kleenex in Israel tracked down those who posted about their flu on their Facebook wall and send them a special Kleenex help kit. The results?
• 50 kits were sent—50 follow-up Facebook posts
• 650,000 impressions
• 1,800 interactions

Not bad for a tiny budget. Nice idea from Smoyz.



Advertising Agency: smoyz, Israel

Axe: Anarchy is coming

On January 10, Axe welcomes anarchy. The new Axe campaign "Anarchy" will include the first graphic novel created in real time by suggestions made by user comments. Check the videos below and don't forget to make your suggestion here.

Google Zeitgeist 2011: Year In Review

Billions of Google searches made through 2011 are sorted out in this year's Zeitgeist.

Filigranes: Aaaah!, HaHaHa! Snif, WOW!

Advertising Agency: Air, Brussels, Belgium

Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois

Art Director: Antoinette Ribas

Copywriter: Philippe Fass

Artist: Isaac Salazar

Photographer: Marc Paeps

Retouching: Yelle@livingroom.be

Graphic Designer: Clara Climent

Absolut Vodka: Absolut Purity

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.

ABSOLUT PURITY a vision by Simon Schubert - Making of.mov from ABSOLUT on Vimeo.


Advertising Agency: TBWA\BEING, Paris, France
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Pepsi: Numbers (12939)

3 friends looking at a billboard that reads 12939 and they just don't get it. Can you guess what it is before the end of the spot? Give it a try.




Advertising Agency: M&V, Valencia, Spain
Creative Director: Víctor Suñer & Marcs Pitarch
Copywriter: Víctor Suñer & Marcs Pitarch
Art Director: Inma Sales
Production Company: Vessmedia
Film Director: Víctor Suñer
Production Company Producer: Marcs Pitarch
Agency Producer: Miguel De Juan