Wednesday, 7 March 2012

Hubba Bubba: Locness, Santa, Trojan Horse

A new set of print ads for Hubba Bubba on the same concept. See the 2010 set here.



Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Executive Creative Director: Shani Gershi
Creative Director: Karmel Abuzalaf
Copywriter: Arnon Rotem
Art Director: Eitan Cohen
Illustrators: Miriam Moshinsky / hooligans.co.il
Account Executives: Yuval Vaingast, Yael Meltzer, Aviya Sagie
via

Monday, 5 March 2012

The Guardian: Three Little Pigs

BBH created a great campaign for The Guardian to promote Guardian's open journalism. The story of the three little pigs covered today by print, digital and social media.



Creative Agency - BBH
Creative Director: David Kolbusz
Creative Team: Matt Fitch & Mark Lewis
Producer: Davud Karbassioun
Production Assistant: Genevieve Sheppard
Head of Strategy: Jason Gonsalves
Team Director: Ngaio Pardon
Team Manager: Alex Monger
Team Assistant: Katie Burkes

Friday, 2 March 2012

JESS3: The Practitioner's Guide to Creating Content Like a Publisher

In 2007, Scott Gant declared: we’re all journalists now. Now, five years later, being a lone journalist is not enough. For brands and organizations to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity.

In this presentation, JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Her three-tiered approach to content creation is the secret sauce: content that is pre-made for day-to-day, ready to wear for week-to-week and bespoke for a larger impact.

Originally presented for the Mediabistro Social Media Boot Camp seminar "Storytelling Through Social Media" on March 1, 2012.



Wednesday, 29 February 2012

Nike: Milano Kalibro Kobe

An epic battle between law and thieves. Kobe Bryant vs Wesley Sneijder. Football vs basketball. All in a short movie from the 70s Italian exploitation film director Enzo G. Castellari, featuring also, Gennaro Gattuso, Alberto Aquilani, Marco Belinelli, Claudio Marchisio, Marco Materazzi and Giampaolo Pazzini.

Wednesday, 22 February 2012

League Against Cancer: Candidate, Puppy

This is definitely a new way to promote Testicular Cancer Prevention. It may not be convincing but it is funny.





Agency: Y&R Perú
Client: League Against Cancer
Campaign: Testicular Cancer Prevention
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Art Director: Christian Silva
Copywriter: André Toledo, Flavio Pantigoso
Account Manager: Manuel Ahumada
Agency Producer: Patricia De la Cuba
Executive Producer: Natalia Gamarra
Production Company: Ekeko Films
Director: Manuel Lorenzo
Audio: Spinaca Audio
Post-Production: Exfera / Fusión Atómica

Dallas ADDYs: The Mural, Special Order, The Tantrum, The Critique, Production, Baby Casting, Walls, The Shower, The Sneeze

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's.



















Advertising Agency: TM Advertising, USA
Group Creative Director: Shep Kellam, Bernard Park
Digital Creative Director: James Helms
Senior Copywriter: Krista Hogg
Copywriter: Courtney Pulver
Art Director: Ryan Beals
Director of Broadcast Production: Hal Dantzler
Sr. Broadcast Producer: Stephanie Murdoch
Production Company: Liberal Media Films
Executive Producer: Lola Lott
Director: Jeremy Bartel
Director of Photography: Jason Burks
Line Producer: Jessica Cramer
Post Production Company: charlieuniformtango
Executive Producer: Lola Lott
Executive Producer: Mary Alice Butler
Editors: Travis Aitken, Alex Campos, Deedle Lacour
Audio Engineer: Jake Kluge
VFX Artists / Online: Allen Robbins, Nicole Brieger

Liquid Plumr: Double Impact

Lines like "I'm here to snake your drain" and "I'm here to flush your pipe" get a whole new meaning. The new commercial "double Impact" for Liquid Plumr is hilarious. Great job from DDB, San Francisco.



Advertising Agency: DDB, San Francisco, USA
Creative Director: Chad Ackley
ACD: Kelly McCullough
AD: Regina Braun
CW: Billy Leyhe
Senior Content Producer: Rob Lee
Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
EP: Holly Vega
Producer: Lisa Sinclair Stockdale
Editorial: Beast SF
EP: Jon Ettinger
Editor: Brian Lagerhausen
Casting: Alyson Horn Casting
Casting Director: Alyson Horn
Casting Associate: Maya Adrabi
Post EFX: The Ebeling Group
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