Wednesday, 18 April 2012
Thursday, 12 April 2012
Smart Argentina: The first animated Twitter commercial
A truly "Smart" use of Twitter. Smart Argentina used their Twitter page to create an animated ad in their Twitter stream. You can play in their Twitter page. Push J to move forwards and K to move backwards.
Labels:
animation,
creative use of media,
Online
TNT: Push to add drama
Great ambient from Duval Guillaume Modem for the promotion of American drama station TNT Benelux (Turner Television Network). They placed a red button in a square and urged people to push it to add drama. Then a lot happened. Great stunt.
Agency: Duval Guillaume Modem
Agency: Duval Guillaume Modem
Labels:
Ambient,
Cannes 2012
Tuesday, 10 April 2012
TicTac: Flashmob
That's a different flashmob. The don't dance. They don't sing. They just faint. All of them. Just from a single bad breath. Funny.
Labels:
Ambient,
guerrilla marketing
Friday, 6 April 2012
Nike Free: I Would Run To You
This story will surely remind you a 2009 Cannes' gold winner spot. In Nike's spot we see two lovers running across USA to meet each other. They are singing some funny lyrics, the guy gets in the hospital because he can't keep up to the pace and the woman finds him there to end the little story and promote Nike Free Run+ 3. A social media campaign that will challenge runners to test their strength by singing to a special “Nike Free Running Karaoke” mix, debuts next week.
The spot is easy to watch, funny in some points but too "American" for me.
Those who missed the awarder "Love Distance" spot can watch it after Nike's. Which one do you like?
Advertising Agency: W+K Portland
LOVE DISTANCE / SAGAMI RUBBER INDUSTRIES / CONDOMS
Advertising Agency:GT Tokyo, JAPAN
Labels:
Cannes 2012,
Film,
Tvc
Stop The Traffik: Girls going wild in red light district
A lot of girls working in Amsterdam's Red Light District are victims of human trafficking. The following ambient campaign surprised a lot of people and delivered the message. It will surprise you too.
Learn more at http://www.stopthetraffik.org/
Agency: Duval Guillaume Modem
Learn more at http://www.stopthetraffik.org/
Agency: Duval Guillaume Modem
Labels:
Ambient,
Public interest
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