Ford: The Parisian Pinball Park

That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!




Agency: Ogilvy Paris

Domino's Pizza: Safe Sound

That's a funny sound you never heard of. Domino's uses electric scooters in the Netherlands and in order to make them extra safe (the lack of engine sound makes electric vehicles unsafe for pedestrians)  made fake "domino's" sounds. The outcome is a both funny and creative.

Sprite: Shower

Summer is close and this is a great installation for any beach.

Agência CASA: Timesheets = Free beer

The Brazilian spirit. Agência CASA turned one of the most boring things, filling the time sheet, into a funny process. When 100% of the time sheets are complete, an electronically locked fridge opens and everyone gets free beers. CASA is one of JWT Worldwide’s digital and innovation hubs.



http://www.jwt.com/agenciacasa

Sortable.com: How Green Is Your iPad?

Impressive -or depressing- facts for the new iPad and its environmental footprint. The following infographic from Sortable.com, published on Mashable is very interesting. The new iPad emits 180 kg of CO2. Its a lot if you compare it with iPad, 130 kg and iPad2, 105 kg of CO2. Just imagine that the emissions of all iPads sold equals the total CO2 emissions of 1.265000 cars in one year.

Ray-Ban: Dancing, Short Skirt, Kiss, Lovers, Rainstorm, Rapper, Volunteer

Advertising Agency: Marcel, Paris, France
Executive Creative Director: Erik Vervroegen
Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executive: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
via

Heineken: Keep it legendary

A great spoiler killer app for soccer fans. Heineken, thought of all American soccer fans who want to see UEFA Champions League games but, unfortunately for them, they are working due to the time difference. They created "Keep it Legendary", a set of apps on their facebook page. It includes "Fever Keeper" a spoiler killer app that blocks all info about the games, before, during and after so that people stay unaware of the result. The other app is "Venue Locator" and with it you can plan to see the game with your friends.



Agency: The Vidal Partnership