LYNX ANARCHY: The World's First Invisible Ad

An invisible and very creative installation by Lynx for the promotion of Anarchy. Using special LCD screens they covered the windows of a house in Sydney and the only way you could look inside was by wearing polarized glasses. And, when the client is Lynx/Axe you could easily imagine what was happening inside.



Agency: Soap Creative

NZTA: Speed

Intense and factual. A crash shot in slow motion explains the fact that when the car stops, everything inside it keeps moving. Including your internal organs. Great shooting.



Agency: Clemenger BBDO Wellington

IKEA: Chemical Toilet

A nice surprise from IKEA and a great promotion for their bathrooms. IKEA set up a 20 m2 bathroom inside a chemical toilet. In the video you can see the reactions of people entering the chemical toilet and facing a clean IKEA bathroom. All this during the Salone Internazionale del Mobile in Milan. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”. Great ambient from 1861United.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
Senior Strategic Planner: Gaetano De Marco
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Responsible Young Drivers: The impossible texting & driving test

Many die due to texting while driving. Belgian organization Responsible Young Drivers, took a different approach to convince youngsters not to text while driving. They made learners prove that they can text and drive at the same time on a test track. The following video shows what happened.



Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens, Tom Berth, Geert De Rocker
Creatives: Tom Berth, Geert De Rocker, Paul Servaes, Sophie Norman, Eric Piette
Online: Nadia Dafir
Production: Poetry in Motion
Directors: Dagmar Duportail, Hans Buyse

Save the Children: Break the circle

A vast majority of abused children -about 70%- turn into abusive adults. Its a vicious circle that must be stopped. The work of Y&R Mexico, illustrates this problem perfectly.

Donate at savethechildren.mx

Advertising Agency: Y&R, México
Chief Creative Officers: Rafael Barthaburu, Esteban Sacco
Creative Director: Francisco Ferro
Copywriter: Auber Romero, Gumaro Davila, Salvador Lara
Art Directors: Jose Mario Muñoz, Oscar Chávez, Ana Segurajáuregui
Head of Art: Oscar Cuevas, Francisco Hernandez
Production company: Circo Films
Executive Producer: Chon Alatorre
Agency Producer: Ivonne Cortes, Adrian Ramos
Photographer: Ale Burset
Account manager: Alvaro Dopico
Published: May 2012
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Changing Faces: Leo

We are all prejudiced. And this campaign proves it. Change the way you see people.




Learn more about Changing Faces organization and help.
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Best Friends: Fix at Four

Help stop the killing of millions of pets in animal shelters each year. The "Fix at Four" campaign for Best Friends Animal Society, is based on the insight that puppies and kittens can get pregnant sooner than pet owner's think, causing thousands of unplanned litters. The campaign educates pet owners on when to spay and neuter their pets, not just why. More info here.

Advertising Agency: TM, USA
Creatives: Bill Oakley, Chris Bettin, Pamela Coatti, James Helms, Ryan Beals, Courtney Pulver, Krista Hogg
Account team: Susan Scull, Rennie Gibb, Tony Marsh, Jodee Bixler
Production: Hal Dantzler, Stephanie Murdoch, Ranelle Fowler, Marvin Woodard, Boone Jarschke, Debbie McIlhany