Depressed Copywriter: Ad Rewrites

Depressed Copywriter, rewrites ads with a dose of reality. And humour.

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Depressed Copywriter

LYNX ANARCHY: The World's First Invisible Ad

An invisible and very creative installation by Lynx for the promotion of Anarchy. Using special LCD screens they covered the windows of a house in Sydney and the only way you could look inside was by wearing polarized glasses. And, when the client is Lynx/Axe you could easily imagine what was happening inside.



Agency: Soap Creative

NZTA: Speed

Intense and factual. A crash shot in slow motion explains the fact that when the car stops, everything inside it keeps moving. Including your internal organs. Great shooting.



Agency: Clemenger BBDO Wellington

IKEA: Chemical Toilet

A nice surprise from IKEA and a great promotion for their bathrooms. IKEA set up a 20 m2 bathroom inside a chemical toilet. In the video you can see the reactions of people entering the chemical toilet and facing a clean IKEA bathroom. All this during the Salone Internazionale del Mobile in Milan. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”. Great ambient from 1861United.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
Senior Strategic Planner: Gaetano De Marco
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Responsible Young Drivers: The impossible texting & driving test

Many die due to texting while driving. Belgian organization Responsible Young Drivers, took a different approach to convince youngsters not to text while driving. They made learners prove that they can text and drive at the same time on a test track. The following video shows what happened.



Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens, Tom Berth, Geert De Rocker
Creatives: Tom Berth, Geert De Rocker, Paul Servaes, Sophie Norman, Eric Piette
Online: Nadia Dafir
Production: Poetry in Motion
Directors: Dagmar Duportail, Hans Buyse

Save the Children: Break the circle

A vast majority of abused children -about 70%- turn into abusive adults. Its a vicious circle that must be stopped. The work of Y&R Mexico, illustrates this problem perfectly.

Donate at savethechildren.mx

Advertising Agency: Y&R, México
Chief Creative Officers: Rafael Barthaburu, Esteban Sacco
Creative Director: Francisco Ferro
Copywriter: Auber Romero, Gumaro Davila, Salvador Lara
Art Directors: Jose Mario Muñoz, Oscar Chávez, Ana Segurajáuregui
Head of Art: Oscar Cuevas, Francisco Hernandez
Production company: Circo Films
Executive Producer: Chon Alatorre
Agency Producer: Ivonne Cortes, Adrian Ramos
Photographer: Ale Burset
Account manager: Alvaro Dopico
Published: May 2012
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Changing Faces: Leo

We are all prejudiced. And this campaign proves it. Change the way you see people.




Learn more about Changing Faces organization and help.
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