Absynthe Minded: Case The Most Exclusive Video Ever

Ingenious idea. Absynthe Minded, a big band in Belgium but unknown to the rest of Europe wanted to get airplay on abroad stations. So, mortierbrigade agency, created "The Most Exclusive Video Ever". A video that could only be seen if the song got played on the radio due to an audio watermark. And then, they let social media do their miracle. People spammed DJs and radio stations on Twitter to play the song and the whole thing got started. The song was played every hour somewhere in Europe and 212.000 Europeans visited the band's site to watch the video.







Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
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HKAAC Pet Adoption Service: Snoopy, Garfield, Milou

"Adopt a pet. The stories will follow." Beloved cartoon characters, like Snoopy, Garfield and Milou (Snowy in the English version) were used in this lovely campaign for HKAAC, a pet adoption service in Hong Kong. It makes you smile.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Art Director: Bun Lam
Copywriter: Fanny Lau
Creative Director / Copywriter: Wen Louie
Photographers: Patrick Yick, Ho Siu Hak
Retoucher: Henry Chan
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VW: Polo Dad

An ode to the dad-daughter relationship from DDB UK for the VW Polo. Very emotional.



Agency: DDB UK

Amnesty International: Independence

Money can hide terrible things. The new campaign for Amnesty International France explains why they refuse to take money from governments and multinational corporations.

Agency: TBWA\PARIS
Account Manager: Anne Vincent, Anne-Laure Brunner, Isabelle Dray
Client: Sylvie Haurat, Arnaud Humblot
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux

Ad professionals Vs Normal people: Use of social media

Sometimes we forget how deep we're in social media and we think "normal" people act and think the way we do. But they sure don't. This infographic proves that we, Ad people, are abnormal.

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Troll high-fiving people in Pisa

This is not advertising but, who cares. It's Friday.

Fiat: Boob Job

A men diving into boobs. I don't know if this ad will sell Fiat Palio to Argentinians, but I had to post it. It's Friday after all.

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Director: Seto Olivieri
Creative Director: Dauquén Chabeldin
Art Director: Hernán Cuñado
Production manager: Federico Puricelli – Sebastián Tarruella
Production Company: Ursula
Director: Lemon
Executive producer: Adrián D’Amario
General producer: Johanna Trosman
Eagle eyes: Marto Otonello
Music: SupercharangoPost-Production: Wolf