Intouch: Car Vs Piano case study

Clever and very successful Twitter experiment. A 350kg grand piano was hanged with nine ropes over a car and its fate was determined by Twitter users. Intouch, a Russian insurance company run this interesting Car vs Piano experiment.



Agency: Proximity Russia
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Prada: A therapy

A short and unexpected film by Roman Polanski starring Ben Kingsley and Helena Bonham Carter. It premiered at the Cannes Film Festival, just before Polanski’s film Tess. Polanski commented: “When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun. It’s refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them.”



Directed by Roman Polanski
Starring Helena Bonham Carter, Ben Kingsley
Screenplay Roman Polanski and Ronald Harwood
Music Alexandre Desplat
Production Designer Dean Tavoularis
Director of Photography Eduardo Serra
Editor Hervé de Luze
Executive Producer Max Brun
Produced by Hi! Production and R.P. Productions

Cerveza Salta: Rugbeer

A beer vending machine for rugby lovers. It seems that there is a province in Argentina where people like rugby. Salta beer wanted to give rugby fans a unique experience so they created The Rugbeer Machine. A vending machine which you have to tackle hard in order to get a beer. Very engaging.






Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
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Nike Football: My time is now

Enjoy Nike's new 3 minute long epic commercial for the 2012 European Championsip. Among others, in the spot you'll see Neymar, Christiano Ronaldo, Wesley Sneijder, Mesut Ozil, Alexandre Pato, Andres Iniesta, Franck Ribery, Mario Götze, Yann M’Vila, Javier Hernandez and Danny Welbeck. 



Agency: Wieden & Kennedy London

Boss Insecticide: Suspects

Fresh approach. Insects interrogate the fingers who pressed the deadly dose. Great work from CD Works, a Greek agency.

3d illustration: Cg works
Art director & copywriter: Alessio Criscuoli
Photographer: Vassilis Michail
Post Production: Tereza Ferentinou

Marcado Magazine: Hope

Nice 3D installation from Mercado Magazine - a journal of analysis of world politics and economics. A monument that changes according to the angle it is viewed from, demonstrates the way the magazine approach each subject through different angles in order to have a full analysis.



Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez
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Hotwheels: Vintage collection

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31
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