Star Wars: Identities

Great series of posters for the promotion of STAR WARS™ Identities: The Exhibition at Montréal Science Centre. The exhibition started on April 19th and will run until September 16th, 2012.

Brand: STAR WARS Identities
Advertiser: Lucasfilms, X3 Productions
Advertising Agency: Bleublancrouge
Chief Creative Officer: Gaetan Namouric
Creative Lead Team: Jean-François LeBlanc, Sebastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration : Louis Hébert
Other : Véronique Vigneault
Published: 2012

Polius: Funny packaging

Paint brush packaging with bristles used as moustaches and goatees.

via

Intouch: Car Vs Piano case study

Clever and very successful Twitter experiment. A 350kg grand piano was hanged with nine ropes over a car and its fate was determined by Twitter users. Intouch, a Russian insurance company run this interesting Car vs Piano experiment.



Agency: Proximity Russia
via

Prada: A therapy

A short and unexpected film by Roman Polanski starring Ben Kingsley and Helena Bonham Carter. It premiered at the Cannes Film Festival, just before Polanski’s film Tess. Polanski commented: “When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun. It’s refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them.”



Directed by Roman Polanski
Starring Helena Bonham Carter, Ben Kingsley
Screenplay Roman Polanski and Ronald Harwood
Music Alexandre Desplat
Production Designer Dean Tavoularis
Director of Photography Eduardo Serra
Editor Hervé de Luze
Executive Producer Max Brun
Produced by Hi! Production and R.P. Productions

Cerveza Salta: Rugbeer

A beer vending machine for rugby lovers. It seems that there is a province in Argentina where people like rugby. Salta beer wanted to give rugby fans a unique experience so they created The Rugbeer Machine. A vending machine which you have to tackle hard in order to get a beer. Very engaging.






Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
via

Nike Football: My time is now

Enjoy Nike's new 3 minute long epic commercial for the 2012 European Championsip. Among others, in the spot you'll see Neymar, Christiano Ronaldo, Wesley Sneijder, Mesut Ozil, Alexandre Pato, Andres Iniesta, Franck Ribery, Mario Götze, Yann M’Vila, Javier Hernandez and Danny Welbeck. 



Agency: Wieden & Kennedy London

Boss Insecticide: Suspects

Fresh approach. Insects interrogate the fingers who pressed the deadly dose. Great work from CD Works, a Greek agency.

3d illustration: Cg works
Art director & copywriter: Alessio Criscuoli
Photographer: Vassilis Michail
Post Production: Tereza Ferentinou