Gulf News: The Headline News Cup Sleeve

Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.

Credits

Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Fight For Peace: Favela

Excellent work from Staff, Rio de Janeiro.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Directors: Pedro Vargens, Erik Machado
Copywriter: Leo Valpassos
Illustrator: Pedro Vargens
Head of Art: Bernardo Machado
Published: March 2012

Getty Images: From Love to Bingo in 873 Images

873 images from Getty. 15 images per second. 6 months research. 5.000 images preselected. An amazing result.



Credits

Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Director of Creation: Marcello Serpa, Luiz Sanches
Director of Creation: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

Star Wars: Identities

Great series of posters for the promotion of STAR WARS™ Identities: The Exhibition at Montréal Science Centre. The exhibition started on April 19th and will run until September 16th, 2012.

Brand: STAR WARS Identities
Advertiser: Lucasfilms, X3 Productions
Advertising Agency: Bleublancrouge
Chief Creative Officer: Gaetan Namouric
Creative Lead Team: Jean-François LeBlanc, Sebastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration : Louis Hébert
Other : Véronique Vigneault
Published: 2012

Polius: Funny packaging

Paint brush packaging with bristles used as moustaches and goatees.

via

Intouch: Car Vs Piano case study

Clever and very successful Twitter experiment. A 350kg grand piano was hanged with nine ropes over a car and its fate was determined by Twitter users. Intouch, a Russian insurance company run this interesting Car vs Piano experiment.



Agency: Proximity Russia
via

Prada: A therapy

A short and unexpected film by Roman Polanski starring Ben Kingsley and Helena Bonham Carter. It premiered at the Cannes Film Festival, just before Polanski’s film Tess. Polanski commented: “When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun. It’s refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them.”



Directed by Roman Polanski
Starring Helena Bonham Carter, Ben Kingsley
Screenplay Roman Polanski and Ronald Harwood
Music Alexandre Desplat
Production Designer Dean Tavoularis
Director of Photography Eduardo Serra
Editor Hervé de Luze
Executive Producer Max Brun
Produced by Hi! Production and R.P. Productions